+The term self-custody might sound confusing, but all it means is holding your own private keys, and controlling your own bitcoin. If you don’t hold that key, you’re trusting someone else to hold it for you. If your bitcoin is in an ETF or on an exchange (Mt. Gox, FTX, Coinbase, Binance, etc.), you don’t own bitcoin, you own a claim to bitcoin. This introduces all kinds of risks, like exchanges getting hacked and losing your bitcoin or companies lending out your money and giving you only a fraction in reserve. Additionally trusted third parties would have full control of your money and could limit or freeze withdrawals.
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