Update docs for SQF, MUD, & new terminology/framing (#37)

* Updates for MUD & SQF

Cleaning up out-of-date docs and adding new ones for the SQF & MUD releases

* MUD-focused updates to docs

* Updates to broken links

* Update broken links (pt 2)

Author: gravenp

docs/001-welcome.md

@@ -6,29 +6,62 @@ slug: /
 # Welcome to the Geo Web
 
 :::info
-The Geo Web is in live beta on Optimism. Check out [the launch announcement](https://www.geoweb.network/post/geoweb-launch)!
+The Geo Web is live on Optimism. Start exploring [on the Cadastre](https://www.geoweb.land/)!
 :::
 
-The Geo Web is a public good augmented reality network.
+The Geo Web is an open geospatial information network that creates augmented, shared reality. 
 
-On the Geo Web, publishers anchor digital content (images, videos, audio, or 3D objects) to physical locations using open, ownerless protocols. Users discover content in a [universal browser](concepts/spatial-browsing) on their smartphones, smartwatches, smartglasses, etc. based on their geolocation.
+The project is focused on the challenges and opportunities of the coming spatial computing era through the lens of the public good.
 
-The Geo Web creates a persistent, virtual layer covering Earth that can be experienced as naturally as the physical world. Rather than experiences intermediated by siloed apps and proprietary app stores, we can create an _augmented, shared reality_ with the Geo Web.
+As we view the world *through* our smart devices, what should it look like? Can two people with smartglasses walking down the street see the same thing? Should in-person experiences be intermediated by attention-economy algorithms? Will monopolists (and their insatiable growth incentives) be left as the defacto rulers of our perceived reality? 
 
-The network is organized into [user-defined digital land parcel NFTs](concepts/digital-land). The land market is administered with a [system of property rights](concepts/partial-common-ownership) that encourages productive utility, open opportunity, and public goods funding.
+The Geo Web's mission is to promote shared experiences, shared governance, and shared value in answering these society-defining questions.
 
-The founding of the Geo Web is inspired by the open and democratizing nature of the early World Wide Web. Today, Web 2.0 is dominated by centralized powers (Google, Facebook, Apple, Amazon, etc.) that all too often abuse their monopoly positions, suppress innovation, and sell users' attention.
+## Creating Augmented, Shared Reality
 
-The Geo Web is part of the web3 movement that aims to reverse these trends by putting users in control of their own data and empowering direct participation in the value generated by shared networks/protocols.
+On the Geo Web, publishers can anchor digital content (images, videos, audio, 3D objects, games, etc.) to real world point-locations. Users discover the content through [general-purpose browsers](concepts/spatial-browsing) on their smartphones, smartwatches, smartglasses, etc. based on their geolocation and field-of-view (instead of through URLs or in siloed apps).
 
-We believe that now more than ever this is imperative; the next era of computing is always-on and always-connected. "Being on the internet" will be a continuous state rather than a discrete action with the adoption of smartglasses, smartwatches, and embedded computers. The Geo Web can become the "World Wide Web for Physical World" in this era. It can support healthier relationships with our technology, permissionless economic opportunities, and yet untold creative endeavors.
+The Geo Web can be thought of as a persistent, virtual layer covering Earth that's experienced side-by-side with physical world. Like the physical world, there is effectively only one truth to what exists at a location at any time on this virtual layer. 
 
-We hope that you'll join us on this journey as a user, contributor, educator, publisher, and/or creator. On this site, you'll find both technical and conceptual material to guide you through the rabbit hole to a better future on the internet.
+While part of the magic of the internet is digital abundance, human time, attention, and the ability to coordinate all remain scarce. Each of us *needs* the universe of possible AR content to be filtered in some way to derive any value from experiences. 
 
-In addition to this site, here are a few other important links to get you started with the Geo Web:
+The Geo Web perspective is to embrace strategic scarcity at the foundations of a public network rather presenting each visitor with a algorithmic, isolating lens of the world. Personalized and private AR content clearly will have role in our spatial computing future. But if done right, these experiences can complement a shared reality foundation rather shattering it into billions of pieces.
 
-- [Join our community Discord server](https://discord.com/invite/reXgPru7ck) - a great place to participate in community discussions and ask questions.
-- [Check out the Geo Web Github organization](https://github.com/Geo-Web-Project) - the go-to for reviewing our source code and starting to contribute code to the project
-- [Claim your home, business, or other places of personal interest on the Geo Web](https://geoweb.land/) - start publishing content into the metaverse
-- Browse the Geo Web at your current location with the [alpha Spatial Browser (mobile)](https://geoweb.app/)
-- Get comfortable and start BUIDLing your own Geo Web project on the [Optimism Goerli testnet](https://testnet.geoweb.land/)
+Wanting this future does not mean we'll actually have it. The world abounds in coordination failures.
+
+But, we believe that web3 with a public goods emphasis offers a credible path to accruing the network effects to pull it off. The Geo Web's network rules are enforced through public, open-source smart contracts. They are designed to promote credibly neutral access, useful browsing experiences, open innovation, and positive-sum public coordination——all attributes we believe necessary to out-compete the dystopian alternatives.
+
+There are two distinct but complementary rule sets on the network: 
+
+1. The Augmented Reality Commons (In Development)
+2. The Partial Common Ownership Digital Land Registry (Live on Optimism)
+
+### Augmented Reality Commons
+
+The Augmented Reality (AR) Commons is the open, public publishing space of the network. It's the *natural* state of the world before fences and property rights.
+
+AR Commons publishing is restricted to the publisher's immediate physical vicinity. Anchoring a 3D sculpture to a public square across the world sounds great in theory, but it would produce floods of spam AR content and render the Commons useless.
+
+The AR Commons mimics the physical world by enabling permissionless content alterations and removals--not just content additions. Public competition and collaboration in the Commons will produce dynamism and surprising outcomes that siloed experiences can't replicate. 
+
+### Partial Common Ownership Digital Land Registry
+
+[Partial Common Ownership (PCO)](concepts/partial-common-ownership) on the Geo Web complements the AR Commons by providing a productive way for publishers to take space out of the public domain while retaining a common benefit foundation. Publishers can set rules and add content as they personally see fit within the bounds of their [digital land parcels](concepts/digital-land).
+
+Under the PCO system, a publisher must publicly declare their valuation to claim and maintain control of a land parcel. This valuation serves both as a smart-contract-enforceable sale price that any market participant can trigger AND the basis for a 10% annual fee contributed to the network treasury. 
+
+These opposing incentives encourage market participants to be honest about their valuations and maximize the productive use of their digital land. A market rival with higher value land use can always efficiently acquire it in the market and elevate the Geo Web's network effects in the process (a capitalist's dream!). Licensors fairly reimburse the public for effectively relinquishing their rights to publish within the bounds of PCO parcels (a collectivist's dream!).
+
+The PCO market serves as a decentralized algorithm that allocates scarce land (and by extension human attention) in a way that incentivizes investment, entrepreneurship, and growth while maintaining the public good as the bedrock beneficiary of powerful network effects.
+
+## Join Us
+
+The Geo Web is a radical experiment. 
+
+We face an uphill battle to overcome OS/hardware lock-in, privatized network effects, and coordination failure——not to mention the inherent nature of building at the bleeding edge of tech. The whole endeavor sounds crazy and doomed to fail...
+
+Until one day maybe it isn't. 
+
+You can choose to add to the [legitimacy](https://vitalik.eth.limo/general/2021/03/23/legitimacy.html) of the network. [Claim land on the Geo Web](https://geoweb.land/) that helps fund public goods. [Participate in governance](https://geoweb.land/governace) that decides where those funds go. Help us [build](https://github.com/Geo-Web-Project), educate, create, and explore. 
+
+The Geo Web specifically is designed to tamp down rampant financial speculation, but that doesn't mean you can't speculate on a future you actually want to live in. [Join us](https://discord.com/invite/reXgPru7ck).

docs/002-introduction/001-the-next-computing-paradigm.md

@@ -2,23 +2,23 @@
 slug: /introduction/the-next-computing-paradigm
 description: >-
   Augmented and virtual reality will come to define our world as the smartphone
-  does today.
+  does today. It's the spatial computing era.
 ---
 
 # The Next Computing Paradigm
 
-January 9th, 2007 marked the beginning of the smartphone age. Apple launched the original iPhone to much fanfare. In retrospect, it was the start point for changes to our world more dramatic than even the biggest Apple fans could have imagined.
+January 9th, 2007 marked the beginning of the smartphone age. Apple launched the original iPhone to much fanfare. In retrospect, it was the starting point for changes to our world more dramatic than even the biggest Apple fans could have imagined.
 
 The smartphone was a new computing paradigm. It would eventually put billions of people onto the internet for the first time. It made the already connected more connected than ever before. It created a new software industry based around "apps." It drove innovation in chips, digital displays, batteries, and wireless connectivity. It fueled a massive concentration of wealth and power to those that controlled the most popular operating systems and applications.
 
 The smartphone, directly and indirectly, defines today's economy, politics, and culture.
 
-The next computing paradigm shift will be even more impactful than the last. It will merge the physical and digital worlds into one. Some call it the metaverse.
+The next computing paradigm shift will be even more impactful than the last. It will merge the physical and digital worlds into one. For a period, people called it the metaverse. Apple is now calling it spatial computing.
 
-The internet won't be constrained to a glowing glass rectangle but will blanket our physical world. Its structure will define new virtual worlds and experiences. It will always be in our field of view.
+Whatever you call _it_, the internet won't be constrained to a glowing glass rectangle but will blanket our physical world. Its structure will define new virtual worlds and experiences. It will always be in our field of view.
 
 The next era of computing will be driven by augmented and virtual reality. Atoms will be replaced with pixels and bits. We'll build fantastic digital games, art, and tools that our brains will experience as part of a three-dimensional reality. We'll learn, socialize, and "travel" in mind-blowing new ways. Like each previous computing era, we'll unlock massive gains in productivity, cost savings, and new economic activity.
 
 Technological progress is inevitable, but it brings tradeoffs and unintended consequences. What will _WE_ be like when smartglasses, VR headsets, smartwatches, and embedded computers endlessly stream the world's information (good and bad) directly into our view? Will all this progress be made in service of ever more effective (i.e. manipulative) advertising? Will a privately controlled app store get to censor the virtual content that you put into your home? Will winner-take-most dynamics of networked software drive society to unsustainable levels of inequality?
 
-If the trends, incumbents, and networks of the smartphone era continue unchallenged, we won't like the answers to those questions. The stakes are nearly impossible to overstate. To have the future that we want, we must build it.
+If the trends, incumbents, and networks of the smartphone era continue unchallenged, we won't like the answers to those questions. The stakes are nearly impossible to overstate. To have the future that we want, we must build it.

docs/002-introduction/002-what-is-an-ar-metaverse.md

@@ -16,16 +16,16 @@ The term metaverse was coined in Neal Stephenson's sci-fi classic [_Snow Crash_]
 
 _The Metaverse_ has inspired countless fictional and real instantiations of the idea. [Ready Player One](https://en.wikipedia.org/wiki/Ready_Player_One) had the OASIS. Fortnite, Minecraft, and Roblox are [sometimes described as precursors to the metaverse](https://www.matthewball.vc/all/themetaverse). There are numerous blockchain-based worlds like [Cryptovoxels](https://www.cryptovoxels.com/), [Decentraland](https://decentraland.org/), [Somnium Space](https://www.somniumspace.com/), [Axie Infinity](https://axieinfinity.com/), and [The Sandbox](https://www.sandbox.game/en/) that might fit the bill too.
 
-The worlds listed above all exist separate from physical reality. What does the metaverse look like if we don't just live our lives in a VR headset or pod? 
+The worlds listed above all exist separate from physical reality. What does the metaverse look like if we don't just live our lives in a VR headset or pod?
 
-We believe that there will always be room for digital enhancement of the physical world: eventually the metaverse will permeate every corner of it. 
+We believe that there will always be room for digital enhancement of the physical world: eventually the metaverse may permeate every corner of it.
 
 Earth is 3D, persistent, and social because...physics. But physics enforces (sometimes) pesky costs and limitations to the experiences that we can physically build. Wouldn't it be great to maintain the former attributes without as much of the latter?
 
 The Geo Web creates a global virtual overlay that's unencumbered by matter but is still experienced as a 3D, persistent, and shared reality. It allows users to augment the physical world with digital content only limited by imagination.
 
-The Geo Web isn't "just an augmented reality app." It's an open network that utilizes a system of property rights to enable any and all augmented reality use cases to coexist in the same reality. It creates natural discoverability and incentives for global consensus about _what exists where_. When two Geo Web users walk down the street, they see the same world.
+The Geo Web isn't "just an augmented reality app." It's an open network that enables any and all augmented reality use cases to coexist in the same reality. It creates natural discoverability and incentives for global consensus about _what exists where_. When two Geo Web users walk down the street, they see the same world.
 
-Siloed apps and smart assistants can support augmented reality use cases in isolation. But, they lack the same composability, incentives, and vision to create a shared digital reality that the Geo Web has.
+Siloed apps and smart assistants can support augmented reality use cases in isolation. But, they lack the same composability, incentives, and vision to create a shared digital reality which the Geo Web aims for.
 
-As we move to a world full of AR, the social impact and second-order impacts of our technology are just as important as the content itself. That's why we're building the Geo Web.
+As we move to a world full of AR, the social impact and second-order impacts of our technology are just as important as the content itself. That's why we're building the Geo Web.

docs/002-introduction/003-what-is-a-public-good.md

@@ -11,6 +11,6 @@ The opposite is a private good. It's an item used for private benefit that is ow
 
 Many products and services exist on a spectrum between a pure public good and a private good. Highway systems are often cited as a public good, but anyone who's experienced big city traffic knows that there is a limit to how many people can simultaneously use a road.
 
-Informational goods aren't constrained the same way. Information like scientific knowledge, mathematical equations, and software code can be replicated with effectively zero marginal cost: we are just scratching the surface of the implications. 
+Informational goods aren't constrained the same way. Information like scientific knowledge, mathematical equations, and software code can be replicated with effectively zero marginal cost: we are just scratching the surface of the implications.
 
-Digital and informational goods don't have to be rivalrous or excludable but can be made so. This decision should be a strategic choice—not one driven by a fixed mindset tradition. Blockchain technology and cryptography are opening up this design space. With thoughtful tradeoffs between public/private goods and mechanism design, we can create a future of abundance and mutual benefit for all.
+Digital and informational goods don't have to be rivalrous or excludable but can be made so. This decision should be a strategic choice—not one driven by a fixed mindset tradition. Blockchain technology and cryptography are opening up this design space. With thoughtful tradeoffs between public/private goods and mechanism design, we can create a future of abundance and mutual benefit for all.

docs/002-introduction/004-who-owns-the-geo-web.md

@@ -19,4 +19,4 @@ We aim for this lesson to hold true for the three-dimensional iteration of a glo
 
 The narrow waist of the Geo Web network is the Geo Web's [Digital Land Registry](../concepts/digital-land-registry). It creates the necessary coordination and consensus for global network scale without specifying the hardware and software used throughout the rest of the stack. By including [credibly neutral](https://nakamoto.com/credible-neutrality/) economic incentives in the core protocols (something the internet and WWW don't have), we can supercharge the dynamic of permissionless innovation and counteract centralizing forces.
 
-We simply believe that we will go further together than those that attempt to privatize, exclude, and go it alone.
+We simply believe that we will go further together than those that attempt to privatize, exclude, and go it alone.

docs/003-getting-started/001-quickstart.md

@@ -27,10 +27,10 @@ description: >-
   - If you don't already have one, [Metamask offers browser, iOS, and Android versions here](https://metamask.io/download/). You can follow their [Getting Started Guide](https://support.metamask.io/hc/en-us/articles/360015489531-Getting-started-with-MetaMask).
   - Security Tip: Consider investing in and using a hardware wallet!
   - Privacy Tip: Consider using a fresh address for any land claims associated with your place of residence.
-- Connect your wallet to the Optimism Goerli Testnet
-  - [Add it to your wallet via Chainlist.org (ChainID = 420)](https://chainlist.org/?testnets=true&search=Optimism+Goerli)
+- Connect your wallet to the OP Sepolia Testnet
+  - [Add it to your wallet via Chainlist.org (ChainID = 11155420)](https://chainlist.org/?search=op+sepolia&testnets=true)
 - At least 0.01 ETH per parcel to cover transaction payments & gas
   - Each parcel registration is a fixed 0.005 ETHx + [an annual PCO Network Fee stream](../concepts/partial-common-ownership)
-  - You can bridge Goerli ETH to Optimism Goerli via the [official bridge](https://app.optimism.io/bridge/deposit)
+  - You can bridge Sepolia ETH to OP Sepolia via the [official bridge](https://app.optimism.io/bridge/deposit)
   - [Testnet faucets are available](https://community.optimism.io/docs/useful-tools/faucets/) but constrained. [Join our Discord](https://discord.gg/sbqWRGhb) & message the team if you need more testnet funds.
 - Navigate to the [**Geo Web Testnet Cadastre**](https://testnet.geoweb.network/) with a modern browser and [begin transacting](./claim)!