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improvedigital.md

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layout bidder
title Improve Digital
description Prebid Improve Digital Bidder Adaptor
biddercode improvedigital
pbjs true
pbs true
coppa_supported true
gpp_supported true
tcfeu_supported true
usp_supported true
userIds all
media_types banner, native, video
schain_supported true
gvl_id 253
pbs_app_supported true
floors_supported true
sidebarType 1
endpoint_compression true

Bid params

{: .table .table-bordered .table-striped }

Name Scope Description Example Type
placementId required The placement ID from Improve Digital. 1234567 integer
publisherId required The publisher ID from Improve Digital. 4567 integer
keyValues optional Contains one or more key-value pairings for key-value targeting { testKey1: ['testValueA'], testKey2: ['testValueB', 'testValueC'] } object
bidFloor optional Bid floor price 0.01 float
bidFloorCur optional Bid floor price currency. Supported values: USD (default), EUR, GBP, AUD, DKK, SEK, CZK, CHF, NOK 'USD' string
extend optional See the Extend mode section true boolean

Configuration

Sizes

By default, the adapter sends Prebid ad unit sizes to Improve Digital's ad server. If the ad server should only respond with creative sizes as defined for each placement in the Origin platform, turn off usePrebidSizes adapter parameter like this:

pbjs.setConfig({
    improvedigital: { usePrebidSizes: false }
});

Extend Mode

Improve Digital Extend mode provides publishers with access to additional demand from other SSPs. Before enabling please contact our team for more information. The Extend mode can be enabled:

  • per ad unit via the extend bid param
  • for all ad units via setConfig():
pbjs.setConfig({
    improvedigital: {
        extend: true
    }
});

MultiBid

Improve Digital supports Prebid's MultiBid feature. More on enabling MultiBid can be found here: MultiBid. An example of how to enable MultiBid for Improve Digital:

pbjs.setConfig({
    multibid: [{
        bidder: "improvedigital",
        maxBids: 3,
    }]
});

Examples

Examples of different ad unit formats can be found in Prebid.js ad unit reference. Improve Digital bidder must be added in the ad unit's bids array. Example:

pbjs.addAdUnits({
    code: 'banner1',
    sizes: [[728, 90], [970, 250]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId: 1111111,
                publisherId: 1234
            }
        }
    ]
});

Example for Key-Values

pbjs.addAdUnits({
    code: 'banner1',
    sizes: [[600, 290]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId: 1111111,
                publisherId: 1234,
                keyValues: {
                    testKey1: ["testValueA"],
                    testKey2: ["testValueB", "testValueC"]
                }
            }
        }
    ]
});