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12{: .table .table-bordered .table-striped }
23| Asset Code | Description | Macro |
34| ---------------+--------------------------------------------------------------------------------------| -----------------------|
910| ` image ` | A picture that is associated with the brand, or grabs the user's attention. | ` ##hb_native_image## ` |
1011| ` clickUrl ` | Where the user will end up if they click the ad. | ` ##hb_native_linkurl## ` |
1112| ` displayUrl ` | Text that can be displayed instead of the raw click URL. e.g, "Example.com/Specials" | ` ##hb_native_displayUrl## ` |
12- | ` privacyLink ` | Link to the Privacy Policy of the Buyer, e.g. http://example.com/privacy | ` ##hb_native_privacy## ` |
13- | ` privacyIcon ` | Icon to display for the privacy link, e.g. http://example.com/privacy_icon.png | ` ##hb_native_privicon## ` |
13+ | ` privacyLink ` | Link to the Privacy Policy of the Buyer, e.g. < http://example.com/privacy > | ` ##hb_native_privacy## ` |
14+ | ` privacyIcon ` | Icon to display for the privacy link, e.g. < http://example.com/privacy_icon.png > | ` ##hb_native_privicon## ` |
1415| ` cta ` | * Call to Action* text, e.g., "Click here for more information". | ` ##hb_native_cta## ` |
1516| ` rating ` | Rating information, e.g., "4" out of 5. | ` ##hb_native_rating## ` |
1617| ` downloads ` | The total downloads of the advertised application/product | ` ##hb_native_downloads## ` |
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