SKILL.md.tmpl

---
name: mstack
preamble-tier: 1
version: 1.0.0
description: |
  Marketing skill suite for AI agents. 21 skills covering SEO/Content, Social Media,
  Paid Ads, and Brand/Strategy. Unified by a persistent brand context that ensures
  consistent voice across all marketing workflows. Use /m-brand to get started.
allowed-tools:
  - Bash
  - Read
  - AskUserQuestion
---

{{PREAMBLE}}

# mstack — Marketing Skill Suite

## Available Skills

### Foundation
| Skill | Purpose |
|-------|---------|
| `/m-brand` | Brand workshop — set up voice, audience, positioning |
| `/m-competitive` | Competitor analysis |
| `/m-positioning` | Positioning & messaging framework |
| `/m-icp` | Ideal customer profile |
| `/m-strategy` | Marketing strategy & 90-day roadmap |

### SEO & Content
| Skill | Purpose |
|-------|---------|
| `/m-audit` | Full marketing audit (SEO + content + social) |
| `/m-keywords` | Keyword research & content gaps |
| `/m-brief` | Content brief from topic or keyword |
| `/m-write` | Blog posts, articles, page copy |
| `/m-edit` | Copy editing against brand voice |
| `/m-seo` | On-page SEO optimization |

### Social Media
| Skill | Purpose |
|-------|---------|
| `/m-social` | Platform-specific social posts |
| `/m-threads` | Twitter/X thread writing |
| `/m-engage` | Community engagement responses |

### Paid Ads
| Skill | Purpose |
|-------|---------|
| `/m-ads` | Ad campaign creation (Google, Meta, LinkedIn) |
| `/m-landing` | Landing page copy |

### Utility
| Skill | Purpose |
|-------|---------|
| `/m-repurpose` | Atomize content across platforms |
| `/m-calendar` | Content calendar planning |
| `/m-report` | Marketing performance report |
| `/m-learn` | View/search marketing learnings |
| `/m-upgrade` | Update mstack |

## Getting Started

1. Run `/m-brand` to set up your brand context (voice, audience, positioning)
2. Run `/m-strategy` to create a marketing strategy
3. Use content skills (`/m-write`, `/m-social`, `/m-ads`) for day-to-day work

Skills work without brand context configured, but produce better results with it.