update value prop for builder codes

Author: hughescoin

docs/base-chain/builder-codes/builder-codes-faq.mdx

@@ -12,10 +12,9 @@ A **builder code** is a ASCII string (like `"baseapp"` or `"bc_xyz456"`) that id
 
 ### What are the benefits of supporting Builder Codes?
 
-- **Revenue Sharing:** Base can automatically distribute fees to applications that bring them users  
+- **Rewards:** If your app drives transactions, Builder Codes let Base automatically attribute that usage back to you,  unlocking rewards as our program expands.  
 - **Analytics:** Developers can reliably track onchain usage, user acquisition, and conversion metrics in Base.dev  
-- **Ecosystem Incentives:** Creates sustainable economic models where everyone in the value chain gets credited
-
+- **Visibility:** Apps with Builder Codes can show up in discovery surfaces like our App Leaderboards, Base App store, and ecosystem spotlights.
 
 ### Do I need to modify my smart contracts to use ERC-8021?