diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 4508f90b..b9983836 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -260,7 +260,13 @@ jobs:
         with:
           token: ${{ steps.generate-token.outputs.token }}
           path: ./docs
-          commit-message: Update master CLI reference docs for ${{ needs.build-artifacts.outputs.version }}
+          commit-message: |
+            Update master CLI reference docs for ${{ needs.build-artifacts.outputs.version }}
+
+            Signed-off-by: cli-docs-bot <info@crossplane.io>
           title: Update master CLI reference docs for ${{ needs.build-artifacts.outputs.version }}
-          branch: cli-docs-${{ needs.build-artifacts.outputs.version }}
+          # We use a static branch name so that if an existing PR is already
+          # open it gets updated, rather than opening a sequence of PRs of which
+          # it makes sense to merge only the most recent.
+          branch: auto-update-cli-docs
           add-paths: content/cli/master/command-reference.md