diff --git a/src/sentry/features/temporary.py b/src/sentry/features/temporary.py
index 8e7adf3590df..c706e64ac1e6 100644
--- a/src/sentry/features/temporary.py
+++ b/src/sentry/features/temporary.py
@@ -514,6 +514,8 @@ def register_temporary_features(manager: FeatureManager) -> None:
     manager.add("projects:relay-minidump-uploads", ProjectFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
     # Enables the uploading of playstation attachments to the objectstore.
     manager.add("projects:relay-playstation-uploads", ProjectFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
+    # Enables smarter measurements -> attributes conversion in Relay (see https://github.com/getsentry/relay/pull/6007)
+    manager.add("projects:relay-measurements-smart-conversion", ProjectFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
 
     # Enable lightweight RCA clustering write path (generate embeddings on new issues)
     manager.add("organizations:supergroups-lightweight-rca-clustering-write", OrganizationFeature, FeatureHandlerStrategy.FLAGPOLE, api_expose=False)
diff --git a/src/sentry/relay/config/__init__.py b/src/sentry/relay/config/__init__.py
index 2d95c8e4f892..4d0caf7b9ece 100644
--- a/src/sentry/relay/config/__init__.py
+++ b/src/sentry/relay/config/__init__.py
@@ -74,6 +74,7 @@
     "projects:relay-minidump-attachment-uploads",
     "projects:relay-minidump-uploads",
     "projects:relay-playstation-uploads",
+    "projects:relay-measurements-smart-conversion",
 ]
 
 EXTRACT_METRICS_VERSION = 1