Merge pull request #3 from MitchellBaker/master

"Organization" team notes

Author: SueSmith

Organization.md

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+#Organization
+
+[we are talking about the organization of the campaign here, not the structure of the group running the campaign]
+
+* Articulate the goal, it could be lofty or even a little fuzzy
+   * is it a very specific goal? or a general state? 
+  
+* Figure out what's needed to get to that goal
+   * mozilize (mobilize, actually) lots of people? 
+   * access to decision-makers
+   * education, awareness
+  
+* Define your audience
+
+* Evaluate the ecosystem
+   * what are others doing?
+   * are they potential partners?
+   * who can reach the critical audience well? 
+   * is there something special this group can bring to the effort?
+
+* Sustainability of the effort
+   * how long is the campaign?
+   * how committed are the leaders?  And are they committed to a specific goal, or more a change of state? 
+   * are there ways people can have an ebb-and-flow of effort to avoid burnout?
+   * how to get the most efficient use of people's time and focus?
+   * have different levels of engagement
+   * develp new generations of leaders for long-term campaigns
+  
+* Develop support sytems for people leading the campaign
+   * the weight of the campaign can be large; and you may hear a lot more problems
+   * are the leaders staying open to new ideas, and increasing effecitiveness? 
+
+* List the potential tactics 
+
+* Test, iterate, develp a feedback look re effectiveness of the tactics
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