diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json
index b6ccde0..3ec8b08 100644
--- a/.claude-plugin/marketplace.json
+++ b/.claude-plugin/marketplace.json
@@ -7,9 +7,12 @@
   },
   "plugins": [
     {
-      "name": "ext-devplatform-plugin",
+      "name": "for-developers-plugin",
       "source": "./",
       "description": "A friendly companion for getting an app running on the Intility Developer Platform. Helps you create a cluster, deploy a containerized app, expose it on a URL, and update it later — without needing prior Kubernetes experience."
     }
-  ]
+  ],
+  "renames": {
+    "ext-devplatform-plugin": "for-developers-plugin"
+  }
 }
diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json
index 44c6d23..7212c00 100644
--- a/.claude-plugin/plugin.json
+++ b/.claude-plugin/plugin.json
@@ -1,5 +1,5 @@
 {
-  "name": "ext-devplatform-plugin",
+  "name": "for-developers-plugin",
   "displayName": "Intility Developer Platform",
   "version": "0.3.0",
   "description": "A friendly companion for getting an app running on the Intility Developer Platform. Helps you create a cluster, deploy a containerized app, expose it on a URL, and update it later — without needing prior Kubernetes experience.",
@@ -7,8 +7,8 @@
     "name": "Intility",
     "email": "devinfra@intility.no"
   },
-  "homepage": "https://github.com/intility/ext-devplatform-plugin",
-  "repository": "https://github.com/intility/ext-devplatform-plugin",
+  "homepage": "https://github.com/intility/for-developers-plugin",
+  "repository": "https://github.com/intility/for-developers-plugin",
   "license": "MIT",
   "keywords": [
     "intility",
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 8a3afd2..8192478 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -4,7 +4,7 @@ Thanks for helping make the Developer Platform plugin better. It's an early alph
 
 ## Found a bug? Have a wish?
 
-Open an [issue](https://github.com/intility/ext-devplatform-plugin/issues). Include what you asked Claude to do, what it tried (the failing command is the best clue), and the cluster name if relevant.
+Open an [issue](https://github.com/intility/for-developers-plugin/issues). Include what you asked Claude to do, what it tried (the failing command is the best clue), and the cluster name if relevant.
 
 ## Making changes
 
@@ -18,8 +18,8 @@ Open an [issue](https://github.com/intility/ext-devplatform-plugin/issues). Incl
 3. To try your changes live, add your local checkout as a marketplace in Claude Code:
 
    ```
-   /plugin marketplace add /path/to/ext-devplatform-plugin
-   /plugin install ext-devplatform-plugin@intility
+   /plugin marketplace add /path/to/for-developers-plugin
+   /plugin install for-developers-plugin@intility
    ```
 
 4. Open a PR against `main`. The `validate` check must pass before merging.
diff --git a/README.md b/README.md
index e1767d9..152d2ca 100644
--- a/README.md
+++ b/README.md
@@ -1,11 +1,11 @@
 <p align="center">
-  <img src="assets/banner.svg" alt="Developer Platform Plugin — Claude's guide to the Intility Developer Platform." width="100%" />
+  <img src="assets/banner.svg" alt="For Developers Plugin — Claude's guide to Intility For Developers." width="100%" />
 </p>
 
 
 
 
-> ⚠️ **Early alpha.** This is the first cut of external-facing skills for the Intility Developer Platform. Skill names, prompts, defaults, and behaviours will change as we learn. Don't depend on it for anything critical yet — but please [open an issue](https://github.com/intility/ext-devplatform-plugin/issues) when something feels off, surprises you, or could be clearer. That feedback is the whole point of an alpha.
+> ⚠️ **Early alpha.** This is the first cut of external-facing skills for the Intility Developer Platform. Skill names, prompts, defaults, and behaviours will change as we learn. Don't depend on it for anything critical yet — but please [open an issue](https://github.com/intility/for-developers-plugin/issues) when something feels off, surprises you, or could be clearer. That feedback is the whole point of an alpha.
 
 
 ## Features
@@ -23,8 +23,8 @@
 **1. Install this plugin**
 
 ```bash
-/plugin marketplace add intility/ext-devplatform-plugin
-/plugin install ext-devplatform-plugin@intility
+/plugin marketplace add intility/for-developers-plugin
+/plugin install for-developers-plugin@intility
 ```
 
 **2. Tell Claude what you want**
@@ -100,7 +100,7 @@ A few things that aren't obvious up front:
 
 ## Found a bug? Have a wish?
 
-Open an issue: **[github.com/intility/ext-devplatform-plugin/issues](https://github.com/intility/ext-devplatform-plugin/issues)**
+Open an issue: **[github.com/intility/for-developers-plugin/issues](https://github.com/intility/for-developers-plugin/issues)**
 
 Helpful to include:
 
diff --git a/assets/banner.svg b/assets/banner.svg
index e8ddaea..7cfd71c 100644
--- a/assets/banner.svg
+++ b/assets/banner.svg
@@ -1,4 +1,4 @@
-<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 320" role="img" aria-label="Developer Platform Plugin — Claude's guide to the Intility Developer Platform">
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 320" role="img" aria-label="For Developers Plugin — Claude's guide to Intility For Developers">
   <defs>
     <!-- Bifrost dark base -->
     <linearGradient id="bg" x1="0" y1="0" x2="1" y2="1">
@@ -37,8 +37,8 @@
   </g>
 
   <!-- Title (centered, "Plugin" accented) -->
-  <text x="640" y="175" text-anchor="middle" font-family="'Satoshi', 'Satoshi Variable', system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif" font-size="66" font-weight="800" fill="#f3f3f6" letter-spacing="-1.5" xml:space="preserve">Developer Platform <tspan fill="url(#accent)">Plugin</tspan></text>
+  <text x="640" y="175" text-anchor="middle" font-family="'Satoshi', 'Satoshi Variable', system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif" font-size="66" font-weight="800" fill="#f3f3f6" letter-spacing="-1.5" xml:space="preserve">For Developers <tspan fill="url(#accent)">Plugin</tspan></text>
 
   <!-- Subtitle -->
-  <text x="640" y="225" text-anchor="middle" font-family="'Open Sans', system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif" font-size="22" font-weight="400" fill="#8a98a8">Claude's guide to the Intility Developer Platform.</text>
+  <text x="640" y="225" text-anchor="middle" font-family="'Open Sans', system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif" font-size="22" font-weight="400" fill="#8a98a8">Claude's guide to Intility For Developers.</text>
 </svg>