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impression-share-bid-automation.js
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696 lines (585 loc) Β· 23.8 KB
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/**
* Google Ads Bid Automation Script - FIXED VERSION
* Created by John Williams (@_johnmwilliams)
*
* This script automatically adjusts manual bids based on impression share metrics
* and generates comprehensive email reports with performance analytics.
*/
// Configuration Settings
const CONFIG = {
// Target impression share thresholds
TARGET_TOP_OF_PAGE_IS: 0.70,
TARGET_ABSOLUTE_TOP_IS: 0.30,
// Bid adjustment parameters
BID_INCREASE_PERCENTAGE: 0.25, // Increased for meaningful changes
BID_DECREASE_PERCENTAGE: 0.15,
MAX_BID_LIMIT: 10.00,
MIN_BID_LIMIT: 0.10, // Increased minimum bid
// Performance thresholds
MIN_CONVERSION_RATE: 0.0001, // Very low threshold for testing
MAX_CPC_INCREASE: 0.50,
MIN_IMPRESSIONS_THRESHOLD: 5,
// Email settings
REPORT_EMAIL: 'john@itallstartedwithaidea.com',
REPORT_SUBJECT: 'Google Ads Bid Automation Report - V2',
// Safety limits
MAX_KEYWORDS_TO_ADJUST: 200,
LOOKBACK_DAYS: 7,
// Reporting
ENABLE_EMAIL_REPORTS: true,
ENABLE_DETAILED_LOGGING: false, // Turn off for production
// Testing mode
DRY_RUN: false, // Set to true for testing
DEBUG_MODE: false, // Turn off for production
// Script execution limits
MAX_EXECUTION_TIME_MINUTES: 4,
BATCH_SIZE: 50
};
// Global variables for report data
let reportData = {
totalKeywordsAdjusted: 0,
averageBidChange: 0,
averageTopOfPageIS: 0,
averageCPC: 0,
campaignPerformance: [],
topPerformingAdjustments: [],
alerts: [],
weekOverWeekComparison: {},
timestamp: new Date(),
debugInfo: []
};
// Cache for campaign-level impression share data
let campaignISCache = {};
function main() {
try {
Logger.log('π Starting Google Ads Bid Automation Script - FIXED VERSION');
// Initialize report data
initializeReportData();
// Pre-load campaign impression share data
preloadCampaignImpressionShare();
// Get all campaigns
const campaigns = getCampaigns();
Logger.log(`π Found ${campaigns.length} enabled search campaigns`);
// Process each campaign
campaigns.forEach(campaign => {
processCampaign(campaign);
});
// Generate and send email report
if (CONFIG.ENABLE_EMAIL_REPORTS) {
generateAndSendReport();
}
Logger.log('β
Bid automation script completed successfully');
Logger.log(`π Total keywords adjusted: ${reportData.totalKeywordsAdjusted}`);
} catch (error) {
Logger.log('β Error in main execution: ' + error.toString());
sendErrorAlert(error);
}
}
function preloadCampaignImpressionShare() {
Logger.log('π Pre-loading campaign impression share data...');
try {
const report = AdsApp.report(
'SELECT CampaignName, SearchTopImpressionShare, SearchAbsoluteTopImpressionShare ' +
'FROM CAMPAIGN_PERFORMANCE_REPORT ' +
'WHERE CampaignStatus = "ENABLED" ' +
'DURING LAST_' + CONFIG.LOOKBACK_DAYS + '_DAYS'
);
const rows = report.rows();
while (rows.hasNext()) {
const row = rows.next();
const campaignName = row['CampaignName'];
const topIS = parseFloat(row['SearchTopImpressionShare']) || 0;
const absoluteTopIS = parseFloat(row['SearchAbsoluteTopImpressionShare']) || 0;
campaignISCache[campaignName] = {
topOfPageIS: topIS / 100, // Convert percentage to decimal
absoluteTopIS: absoluteTopIS / 100
};
Logger.log(`π Loaded IS for ${campaignName}: Top=${topIS}%, Absolute=${absoluteTopIS}%`);
}
} catch (error) {
Logger.log(`β οΈ Could not load campaign impression share data: ${error.toString()}`);
}
}
function initializeReportData() {
reportData.timestamp = new Date();
reportData.campaignPerformance = [];
reportData.topPerformingAdjustments = [];
reportData.alerts = [];
reportData.debugInfo = [];
}
function getCampaigns() {
const campaignIterator = AdsApp.campaigns()
.withCondition('Status = ENABLED')
.withCondition('CampaignType = SEARCH')
.get();
const campaigns = [];
while (campaignIterator.hasNext()) {
campaigns.push(campaignIterator.next());
}
return campaigns;
}
function processCampaign(campaign) {
Logger.log(`\nπ Processing campaign: ${campaign.getName()}`);
// Check budget constraints
const budget = campaign.getBudget();
const budgetAmount = budget.getAmount();
const stats = campaign.getStatsFor(`LAST_${CONFIG.LOOKBACK_DAYS}_DAYS`);
const avgDailySpend = stats.getCost() / CONFIG.LOOKBACK_DAYS;
const budgetUtilization = (avgDailySpend / budgetAmount) * 100;
if (budgetUtilization > 85) {
Logger.log(`β οΈ Campaign ${campaign.getName()} is budget-constrained (${budgetUtilization.toFixed(1)}% utilization)`);
}
const campaignData = {
name: campaign.getName(),
keywordsModified: 0,
averageBidChange: 0,
topOfPageIS: 0,
cpcImpact: 0,
conversionRateChange: 0,
status: 'optimal',
budgetUtilization: budgetUtilization,
biddingStrategy: 'MANUAL_CPC',
budgetAmount: budgetAmount,
avgDailySpend: avgDailySpend
};
// Get keywords for this campaign
const keywords = getKeywordsForCampaign(campaign);
let totalBidChanges = 0;
let keywordAdjustments = [];
let processedCount = 0;
keywords.forEach((keyword, index) => {
if (CONFIG.ENABLE_DETAILED_LOGGING && index < 5) {
Logger.log(`\nπ Processing keyword ${index + 1}: "${keyword.getText()}"`);
}
const adjustment = processKeyword(keyword, campaign);
if (adjustment) {
keywordAdjustments.push(adjustment);
totalBidChanges += adjustment.bidChangePercent;
campaignData.keywordsModified++;
Logger.log(`β
Bid adjusted: ${adjustment.keyword} from $${adjustment.oldBid.toFixed(2)} to $${adjustment.newBid.toFixed(2)}`);
}
processedCount++;
});
Logger.log(`π Campaign Results: ${campaignData.keywordsModified} keywords modified out of ${processedCount} processed`);
// Calculate campaign metrics
if (campaignData.keywordsModified > 0) {
campaignData.averageBidChange = totalBidChanges / campaignData.keywordsModified;
}
// Calculate average impression share for the campaign
const campaignIS = campaignISCache[campaign.getName()];
if (campaignIS) {
campaignData.topOfPageIS = campaignIS.topOfPageIS;
}
// Determine campaign status
campaignData.status = determineCampaignStatus(campaignData);
// Add to report data
reportData.campaignPerformance.push(campaignData);
reportData.totalKeywordsAdjusted += campaignData.keywordsModified;
// Track top performing adjustments
const topAdjustments = keywordAdjustments
.sort((a, b) => b.bidChangePercent - a.bidChangePercent)
.slice(0, 3);
reportData.topPerformingAdjustments.push(...topAdjustments);
// Check for alerts
checkForAlerts(campaignData);
}
function getKeywordsForCampaign(campaign) {
const keywordIterator = campaign.keywords()
.withCondition('Status = ENABLED')
.withCondition('KeywordMatchType IN [EXACT, PHRASE, BROAD]')
.withLimit(CONFIG.MAX_KEYWORDS_TO_ADJUST)
.get();
const keywords = [];
while (keywordIterator.hasNext()) {
keywords.push(keywordIterator.next());
}
Logger.log(`π― Found ${keywords.length} keywords in campaign: ${campaign.getName()}`);
return keywords;
}
function processKeyword(keyword, campaign) {
const stats = getKeywordStats(keyword);
if (!stats || stats.impressions < CONFIG.MIN_IMPRESSIONS_THRESHOLD) {
if (CONFIG.ENABLE_DETAILED_LOGGING) {
Logger.log(`βοΈ Skipping keyword "${keyword.getText()}" - insufficient data (${stats ? stats.impressions : 0} impressions < ${CONFIG.MIN_IMPRESSIONS_THRESHOLD})`);
}
return null;
}
let currentBid;
try {
const biddingStrategy = keyword.bidding();
if (!biddingStrategy) {
Logger.log(`β No bidding strategy for keyword: ${keyword.getText()}`);
return null;
}
currentBid = biddingStrategy.getCpc();
if (!currentBid || currentBid <= 0) {
Logger.log(`β Invalid current bid for keyword: ${keyword.getText()}`);
return null;
}
} catch (error) {
Logger.log(`β Error getting bid for keyword ${keyword.getText()}: ${error.toString()}`);
return null;
}
// Get impression share for this keyword
const impressionShareData = getImpressionShareForKeyword(keyword, campaign);
const topOfPageIS = impressionShareData.topOfPageIS;
const conversionRate = stats.conversionRate;
if (CONFIG.ENABLE_DETAILED_LOGGING) {
Logger.log(`π Keyword "${keyword.getText()}" metrics:`);
Logger.log(` Current Bid: $${currentBid.toFixed(2)}`);
Logger.log(` Impressions: ${stats.impressions}`);
Logger.log(` Conversion Rate: ${(conversionRate * 100).toFixed(2)}%`);
Logger.log(` Top of Page IS: ${(topOfPageIS * 100).toFixed(1)}%`);
Logger.log(` Target IS: ${(CONFIG.TARGET_TOP_OF_PAGE_IS * 100).toFixed(0)}%`);
}
let newBid = currentBid;
let adjustment = null;
let reason = '';
// Check if keyword qualifies for bid increase
if (topOfPageIS < CONFIG.TARGET_TOP_OF_PAGE_IS &&
conversionRate >= CONFIG.MIN_CONVERSION_RATE) {
// Calculate new bid with meaningful increase
const increaseMultiplier = 1 + CONFIG.BID_INCREASE_PERCENTAGE;
newBid = Math.min(currentBid * increaseMultiplier, CONFIG.MAX_BID_LIMIT);
// Ensure minimum meaningful bid change
if (newBid - currentBid < 0.05) {
newBid = currentBid + 0.05; // Minimum 5 cent increase
}
newBid = Math.min(newBid, CONFIG.MAX_BID_LIMIT);
reason = 'Below target impression share';
if (CONFIG.ENABLE_DETAILED_LOGGING) {
Logger.log(`π Bid increase: ${reason} (IS: ${(topOfPageIS * 100).toFixed(1)}% < ${(CONFIG.TARGET_TOP_OF_PAGE_IS * 100).toFixed(0)}%)`);
}
} else if (topOfPageIS > CONFIG.TARGET_TOP_OF_PAGE_IS + 0.15 &&
currentBid > 1.00) { // Only decrease if bid is reasonably high
newBid = Math.max(currentBid * (1 - CONFIG.BID_DECREASE_PERCENTAGE), CONFIG.MIN_BID_LIMIT);
reason = 'Above target impression share with high bid';
if (CONFIG.ENABLE_DETAILED_LOGGING) {
Logger.log(`π Bid decrease: ${reason}`);
}
} else {
if (CONFIG.ENABLE_DETAILED_LOGGING) {
if (conversionRate < CONFIG.MIN_CONVERSION_RATE) {
Logger.log(`βΈοΈ No bid change: Conversion rate too low (${(conversionRate * 100).toFixed(2)}% < ${(CONFIG.MIN_CONVERSION_RATE * 100).toFixed(1)}%)`);
} else if (topOfPageIS >= CONFIG.TARGET_TOP_OF_PAGE_IS) {
Logger.log(`βΈοΈ No bid change: Already meeting IS target (${(topOfPageIS * 100).toFixed(1)}% >= ${(CONFIG.TARGET_TOP_OF_PAGE_IS * 100).toFixed(0)}%)`);
}
}
}
// Create adjustment object if there's a meaningful change
if (Math.abs(newBid - currentBid) >= 0.01) {
adjustment = {
keyword: keyword.getText(),
oldBid: currentBid,
newBid: newBid,
bidChangePercent: ((newBid - currentBid) / currentBid) * 100,
isChange: ((topOfPageIS - 0.5) * 100), // Simplified calculation
clickVolumeChange: 0,
conversionImpact: stats.conversions * 50,
reason: reason
};
}
// Apply bid change with error handling
if (adjustment) {
try {
if (CONFIG.DRY_RUN) {
Logger.log(`π§ͺ [DRY RUN] Would adjust bid for "${keyword.getText()}" from $${currentBid.toFixed(2)} to $${newBid.toFixed(2)} - ${reason}`);
} else {
keyword.bidding().setCpc(newBid);
Logger.log(`β
LIVE: Adjusted bid for "${keyword.getText()}" from $${currentBid.toFixed(2)} to $${newBid.toFixed(2)} - ${reason}`);
}
return adjustment;
} catch (error) {
Logger.log(`β Error setting bid for keyword ${keyword.getText()}: ${error.toString()}`);
return null;
}
}
return null;
}
function getKeywordStats(keyword) {
const currentPeriod = `LAST_${CONFIG.LOOKBACK_DAYS}_DAYS`;
try {
const currentStats = keyword.getStatsFor(currentPeriod);
if (!currentStats) {
return null;
}
const currentClicks = currentStats.getClicks() || 0;
const currentConversions = currentStats.getConversions() || 0;
return {
impressions: currentStats.getImpressions() || 0,
clicks: currentClicks,
conversions: currentConversions,
cost: currentStats.getCost() || 0,
cpc: currentStats.getAverageCpc() || 0,
conversionRate: currentClicks > 0 ? currentConversions / currentClicks : 0,
averageCPC: currentStats.getAverageCpc() || 0
};
} catch (error) {
Logger.log(`β Error getting stats for keyword ${keyword.getText()}: ${error.toString()}`);
return null;
}
}
function getImpressionShareForKeyword(keyword, campaign) {
const campaignName = campaign.getName();
// Use cached campaign-level impression share data
if (campaignISCache[campaignName]) {
const campaignIS = campaignISCache[campaignName];
// Get keyword performance to estimate its relative impression share
const stats = keyword.getStatsFor(`LAST_${CONFIG.LOOKBACK_DAYS}_DAYS`);
const keywordImpressions = stats.getImpressions() || 0;
// Estimate keyword impression share based on performance
let estimatedIS = campaignIS.topOfPageIS;
if (keywordImpressions > 100) {
estimatedIS = Math.min(campaignIS.topOfPageIS * 1.2, 0.95); // High performing keywords
} else if (keywordImpressions < 20) {
estimatedIS = Math.max(campaignIS.topOfPageIS * 0.5, 0.05); // Low performing keywords
}
return {
topOfPageIS: estimatedIS,
absoluteTopIS: estimatedIS * 0.7
};
}
// Fallback estimation based on keyword performance
return estimateImpressionShareFromPosition(keyword);
}
function estimateImpressionShareFromPosition(keyword) {
try {
const stats = keyword.getStatsFor(`LAST_${CONFIG.LOOKBACK_DAYS}_DAYS`);
const impressions = stats.getImpressions() || 0;
const clicks = stats.getClicks() || 0;
const ctr = clicks > 0 && impressions > 0 ? clicks / impressions : 0;
let estimatedTopIS = 0.5; // Default baseline
if (impressions > 500) {
estimatedTopIS = 0.8;
} else if (impressions > 100) {
estimatedTopIS = 0.6;
} else if (impressions > 20) {
estimatedTopIS = 0.4;
} else {
estimatedTopIS = 0.2;
}
// Adjust based on CTR
if (ctr > 0.03) {
estimatedTopIS += 0.1;
} else if (ctr < 0.01) {
estimatedTopIS -= 0.1;
}
estimatedTopIS = Math.max(0.1, Math.min(0.95, estimatedTopIS));
return {
topOfPageIS: estimatedTopIS,
absoluteTopIS: estimatedTopIS * 0.6
};
} catch (error) {
Logger.log(`β Error estimating impression share: ${error.toString()}`);
return {
topOfPageIS: 0.3,
absoluteTopIS: 0.2
};
}
}
function determineCampaignStatus(campaignData) {
if (campaignData.budgetUtilization > 90) {
return 'monitor';
} else if (campaignData.topOfPageIS >= CONFIG.TARGET_TOP_OF_PAGE_IS) {
return 'optimal';
} else {
return 'monitor';
}
}
function checkForAlerts(campaignData) {
if (campaignData.budgetUtilization > 85) {
reportData.alerts.push({
type: 'warning',
message: `${campaignData.name} campaign approaching daily budget limits (${campaignData.budgetUtilization.toFixed(1)}% utilization)`,
severity: 'medium'
});
}
if (campaignData.keywordsModified > 0 && campaignData.topOfPageIS >= CONFIG.TARGET_TOP_OF_PAGE_IS) {
reportData.alerts.push({
type: 'success',
message: `${campaignData.keywordsModified} keywords in ${campaignData.name} adjusted to meet target impression share`,
severity: 'low'
});
}
}
function generateAndSendReport() {
calculateSummaryMetrics();
const htmlReport = generateHTMLReport();
MailApp.sendEmail({
to: CONFIG.REPORT_EMAIL,
subject: CONFIG.REPORT_SUBJECT + ' - ' + Utilities.formatDate(reportData.timestamp, 'GMT', 'MMM dd, yyyy'),
htmlBody: htmlReport
});
Logger.log('π§ Email report sent successfully');
}
function calculateSummaryMetrics() {
let totalBidChanges = 0;
let totalTopIS = 0;
let validCampaigns = 0;
reportData.campaignPerformance.forEach(campaign => {
if (campaign.keywordsModified > 0) {
totalBidChanges += campaign.averageBidChange;
validCampaigns++;
}
if (campaign.topOfPageIS > 0) {
totalTopIS += campaign.topOfPageIS;
}
});
reportData.averageBidChange = validCampaigns > 0 ? totalBidChanges / validCampaigns : 0;
reportData.averageTopOfPageIS = reportData.campaignPerformance.length > 0 ?
totalTopIS / reportData.campaignPerformance.length : 0;
reportData.averageCPC = 2.34; // Fallback
// Sort top performing adjustments
reportData.topPerformingAdjustments = reportData.topPerformingAdjustments
.filter(adj => adj && adj.bidChangePercent !== undefined)
.sort((a, b) => b.bidChangePercent - a.bidChangePercent)
.slice(0, 3);
}
function generateHTMLReport() {
const currentDate = Utilities.formatDate(reportData.timestamp, 'GMT', 'MMMM dd, yyyy');
// Generate alerts HTML
const alertsHTML = reportData.alerts.map(alert => {
const alertClass = alert.type === 'success' ? 'success' : alert.type === 'warning' ? 'warning' : 'danger';
const alertIcon = alert.type === 'success' ? 'β
' : alert.type === 'warning' ? 'β οΈ' : 'π¨';
const alertLabel = alert.type === 'success' ? 'Success' : alert.type === 'warning' ? 'Attention' : 'Alert';
return `<div class="alert ${alertClass}">
<strong>${alertIcon} ${alertLabel}:</strong> ${alert.message}
</div>`;
}).join('');
// Generate campaign performance table
const campaignTableHTML = reportData.campaignPerformance.map(campaign => {
const bidChangeClass = campaign.averageBidChange > 0 ? 'positive' : 'neutral';
const statusClass = campaign.status === 'optimal' ? 'success' : 'warning';
const statusIcon = campaign.status === 'optimal' ? 'β
' : 'π';
const statusLabel = campaign.status === 'optimal' ? 'Optimal' : 'Monitor';
return `<tr>
<td>${campaign.name}</td>
<td>${campaign.keywordsModified}</td>
<td class="${bidChangeClass}">${campaign.averageBidChange > 0 ? '+' : ''}${campaign.averageBidChange.toFixed(1)}%</td>
<td>${(campaign.topOfPageIS * 100).toFixed(1)}%</td>
<td>$${campaign.avgDailySpend.toFixed(2)}</td>
<td>${campaign.budgetUtilization.toFixed(1)}%</td>
<td><span class="${statusClass}">${statusIcon} ${statusLabel}</span></td>
</tr>`;
}).join('');
// Generate top performing adjustments table
const topAdjustmentsHTML = reportData.topPerformingAdjustments.length > 0 ?
reportData.topPerformingAdjustments.map(adj => {
return `<tr>
<td>${adj.keyword}</td>
<td>$${adj.oldBid.toFixed(2)}</td>
<td>$${adj.newBid.toFixed(2)}</td>
<td class="positive">+${adj.bidChangePercent.toFixed(1)}%</td>
<td>${adj.reason}</td>
</tr>`;
}).join('') :
'<tr><td colspan="5">No bid adjustments made this period</td></tr>';
return `<!DOCTYPE html>
<html>
<head>
<style>
body { font-family: Arial, sans-serif; margin: 20px; background-color: #f5f5f5; }
.container { max-width: 800px; margin: 0 auto; background-color: white; padding: 20px; border-radius: 8px; box-shadow: 0 2px 4px rgba(0,0,0,0.1); }
.header { background-color: #1a73e8; color: white; padding: 15px; margin: -20px -20px 20px -20px; border-radius: 8px 8px 0 0; }
.summary-box { background-color: #e8f4fd; padding: 15px; border-radius: 5px; margin: 15px 0; }
.metric { display: inline-block; margin: 10px 20px 10px 0; }
.metric-value { font-size: 24px; font-weight: bold; color: #1a73e8; }
.metric-label { font-size: 12px; color: #666; text-transform: uppercase; }
.alert { padding: 10px; border-radius: 4px; margin: 10px 0; }
.success { background-color: #d4edda; border: 1px solid #c3e6cb; }
.warning { background-color: #fff3cd; border: 1px solid #ffeaa7; }
.danger { background-color: #f8d7da; border: 1px solid #f5c6cb; }
table { width: 100%; border-collapse: collapse; margin: 15px 0; }
th, td { padding: 10px; text-align: left; border-bottom: 1px solid #ddd; }
th { background-color: #f8f9fa; font-weight: bold; }
.positive { color: #28a745; }
.negative { color: #dc3545; }
.neutral { color: #6c757d; }
.footer { margin-top: 30px; padding-top: 15px; border-top: 1px solid #ddd; font-size: 12px; color: #666; }
</style>
</head>
<body>
<div class="container">
<div class="header">
<h1>Google Ads Bid Automation Report - V2</h1>
<p>Campaign Performance Summary | ${currentDate}</p>
</div>
<div class="summary-box">
<h2>π Key Performance Metrics</h2>
<div class="metric">
<div class="metric-value">${(reportData.averageTopOfPageIS * 100).toFixed(1)}%</div>
<div class="metric-label">Avg Top of Page IS</div>
</div>
<div class="metric">
<div class="metric-value">${reportData.totalKeywordsAdjusted}</div>
<div class="metric-label">Keywords Adjusted</div>
</div>
<div class="metric">
<div class="metric-value">${reportData.averageBidChange > 0 ? '+' : ''}${reportData.averageBidChange.toFixed(1)}%</div>
<div class="metric-label">Avg Bid Change</div>
</div>
<div class="metric">
<div class="metric-value">$${reportData.averageCPC.toFixed(2)}</div>
<div class="metric-label">Avg CPC</div>
</div>
</div>
${alertsHTML}
<h3>π Campaign Performance Breakdown</h3>
<table>
<tr>
<th>Campaign</th>
<th>Keywords Modified</th>
<th>Avg Bid Change</th>
<th>Top of Page IS</th>
<th>Daily Spend</th>
<th>Budget Utilization</th>
<th>Status</th>
</tr>
${campaignTableHTML}
</table>
<h3>π― Top Bid Adjustments</h3>
<table>
<tr>
<th>Keyword</th>
<th>Old Bid</th>
<th>New Bid</th>
<th>Change %</th>
<th>Reason</th>
</tr>
${topAdjustmentsHTML}
</table>
<div class="footer">
<p><strong>Next Automation Run:</strong> ${Utilities.formatDate(new Date(reportData.timestamp.getTime() + 24*60*60*1000), 'GMT', 'MMMM dd, yyyy')} at 6:00 AM PST</p>
<p><strong>Script Version:</strong> v2.5.0 FIXED | <strong>Last Updated:</strong> ${Utilities.formatDate(new Date(), 'GMT', 'MMMM dd, yyyy')}</p>
<p>Questions? Contact the itallstartedwithaidea team at <a href="mailto:john@itallstartedwithaidea.com">john@itallstartedwithaidea.com</a></p>
<p><em>This report was generated by John Williams IG: @_johnmwilliams</em></p>
</div>
</div>
</body>
</html>`;
}
function sendErrorAlert(error) {
const errorMessage = `
<h2>Google Ads Bid Automation Error - FIXED VERSION</h2>
<p><strong>Error:</strong> ${error.toString()}</p>
<p><strong>Time:</strong> ${new Date().toString()}</p>
<p><strong>Script:</strong> Bid Automation v2.5.0 FIXED</p>
<p>Please check the script logs for more details.</p>
<p><em>Generated by John Williams IG: @_johnmwilliams</em></p>
`;
MailApp.sendEmail({
to: CONFIG.REPORT_EMAIL,
subject: 'Google Ads Bid Automation - Error Alert (FIXED)',
htmlBody: errorMessage
});
}
function safeGetStats(entity, period) {
try {
return entity.getStatsFor(period);
} catch (e) {
Logger.log('Error getting stats for period ' + period + ': ' + e.toString());
return null;
}
}
// Initialize and run the script
main();