diff --git a/apps/web/src/lib/pricing.js b/apps/web/src/lib/pricing.js
index a9466a6..c9965d6 100644
--- a/apps/web/src/lib/pricing.js
+++ b/apps/web/src/lib/pricing.js
@@ -162,7 +162,12 @@ export function gatewayOptions(priceCents) {
       work: 17,
       css: true,
       paths: ['/i/', '/feeds/', '/tlds', '/tlds/'],
-      when: (_request, url) => url.pathname.startsWith('/i/') || url.search.length > 1,
+      // An invite link (/i/INV-…) is a person's first visit, often opened from a
+      // chat whose link preview cannot run the script; it is not an item page
+      // and nothing links to it, so the swarm never walks it.
+      when: (_request, url) =>
+        (url.pathname.startsWith('/i/') && !/^\/i\/inv-/i.test(url.pathname)) ||
+        url.search.length > 1,
     },
     onSale: async (sale) => {
       console.log('[x402] sold a pass', {
diff --git a/test/pricing.test.js b/test/pricing.test.js
index 17bfcb4..f831d95 100644
--- a/test/pricing.test.js
+++ b/test/pricing.test.js
@@ -178,4 +178,10 @@ describe('the script challenge (faceted listings, item pages)', async () => {
     expect(on('/feeds/new')).toBe(false);
     expect(on('/feeds/new?')).toBe(false);
   });
+
+  test('an invite link is a first visit, not an item page', () => {
+    expect(on('/i/INV-7K3M-QX9D-2F8H')).toBe(false);
+    expect(on('/i/inv-7k3m-qx9d-2f8h')).toBe(false);
+    expect(on('/i/INV-7K3M-QX9D-2F8H?x=1')).toBe(true);
+  });
 });