diff --git a/apps/web/app/(marketing)/page.tsx b/apps/web/app/(marketing)/page.tsx
index 9b91165..a2c75b1 100644
--- a/apps/web/app/(marketing)/page.tsx
+++ b/apps/web/app/(marketing)/page.tsx
@@ -3,7 +3,6 @@ import { redirect } from 'next/navigation';
 import { cookies } from 'next/headers';
 import { Footer } from '@profullstack/footer/react';
 import Script from 'next/script';
-import { AdUnit } from '../../components/ad-unit';
 import { BrandLockup, BrandWordmark } from '../../components/brand';
 
 export const dynamic = 'force-dynamic';
@@ -36,7 +35,6 @@ export default async function LandingPage() {
     <div>
       <SiteNav />
       <Hero />
-      <AdUnit />
       <EvidenceSection />
       <CapabilitiesSection />
       <IdeasSection />
diff --git a/apps/web/app/globals.css b/apps/web/app/globals.css
index f7d551f..e85ad5f 100644
--- a/apps/web/app/globals.css
+++ b/apps/web/app/globals.css
@@ -69,13 +69,7 @@
 }
 .cp-ad[data-cp-filled] {
   height: auto;
-  margin: 32px auto;
-}
-.cp-ad[data-cp-filled][data-format='banner_728x90'] {
-  min-height: 106px;
-}
-.cp-ad[data-cp-filled][data-format='banner_300x250'] {
-  min-height: 266px;
+  margin: 8px auto;
 }
 .cp-ad[data-cp-filled][data-format='text_link'] {
   min-height: 40px;
diff --git a/apps/web/components/ad-unit.tsx b/apps/web/components/ad-unit.tsx
index ab0aca0..4ade591 100644
--- a/apps/web/components/ad-unit.tsx
+++ b/apps/web/components/ad-unit.tsx
@@ -4,7 +4,8 @@ import { useEffect, useRef } from 'react';
 import { usePathname } from 'next/navigation';
 
 /**
- * One CrawlProof ad unit, under the hero of the public landing page.
+ * One low-profile CrawlProof ad unit (the text_link line). Not used on the
+ * homepage, which carries no ad.
  * Manage the slot at https://crawlproof.com/ads/slots
  */
 const AD_SLOT = '121bb0bc-5e2e-4056-beeb-3c5166283991';
@@ -12,9 +13,6 @@ const AD_SLOT = '121bb0bc-5e2e-4056-beeb-3c5166283991';
 /** Account, auth and checkout pages carry no ad. */
 const EXCLUDED_PREFIXES = ['/login', '/join', '/verify', '/reset', '/forgot'];
 
-/** 728x90 needs the full row; anything narrower gets the 300x250 rectangle. */
-const LEADERBOARD_QUERY = '(min-width: 768px)';
-
 const SCAN_RETRY_MS = 200;
 const SCAN_MAX_TRIES = 25;
 
@@ -43,11 +41,8 @@ function AdSlot() {
     const el = ref.current;
     if (!el) return;
     // The server renders the element without data-slot, so ad.js's own
-    // DOMContentLoaded pass skips it; the format is chosen here from the real
-    // viewport and the unit fills exactly once.
-    el.dataset.format = window.matchMedia(LEADERBOARD_QUERY).matches
-      ? 'banner_728x90'
-      : 'banner_300x250';
+    // DOMContentLoaded pass skips it; the unit fills exactly once.
+    el.dataset.format = 'text_link';
     el.dataset.slot = AD_SLOT;
 
     // ad.js scans once at DOMContentLoaded and may not have loaded yet, so