diff --git a/src/settings/tabs/AboutTab.tsx b/src/settings/tabs/AboutTab.tsx
index 19fc5cb3..a3556ea1 100644
--- a/src/settings/tabs/AboutTab.tsx
+++ b/src/settings/tabs/AboutTab.tsx
@@ -455,7 +455,7 @@ function ShapeThukiCard() {
         className={styles.rowHelper}
         style={{ marginBottom: 10, fontStyle: 'italic' }}
       >
-        Hey there, I'm{' '}
+        Hey, I'm{' '}
         <InlineLink
           url="https://x.com/quiet_node"
           ariaLabel="Open Logan's profile on X"
@@ -463,9 +463,10 @@ function ShapeThukiCard() {
         >
           Logan
         </InlineLink>
-        , founder of Thuki. I'd love to learn how you use it and hear your
+        , the founder here. Thuki is early and I'm building it around how people
+        really use it. I'd love to learn how you will use it and hear your
         ideas, so I can shape what's next to genuinely help you. Leave your
-        email and I'll personally reach out, I'd love to talk!
+        email and I'll reach out personally. Thanks!
       </div>
       <div style={{ display: 'flex', gap: 8, alignItems: 'center' }}>
         <div style={{ flex: 1 }}>
diff --git a/src/view/onboarding/SubscribeStep.tsx b/src/view/onboarding/SubscribeStep.tsx
index dc36fd0b..ad655f44 100644
--- a/src/view/onboarding/SubscribeStep.tsx
+++ b/src/view/onboarding/SubscribeStep.tsx
@@ -267,7 +267,7 @@ export function SubscribeStep({ onContinue, downloadStatus }: Props) {
           }}
         >
           <Quote />
-          Hey there, I'm{' '}
+          Hey, I'm{' '}
           <InlineLink
             url={X_PROFILE_URL}
             ariaLabel="Open Logan's profile on X"
@@ -275,9 +275,10 @@ export function SubscribeStep({ onContinue, downloadStatus }: Props) {
           >
             Logan
           </InlineLink>
-          , founder of Thuki. I'd love to learn how you actually use it and hear
+          , the founder here. Thuki is early and I'm building it around how
+          people really use it. I'd love to learn how you will use it and hear
           your ideas, so I can shape these upcoming features to genuinely help
-          you. Leave your email and I'll personally reach out, I'd love to talk!
+          you. Leave your email and I'll reach out personally. Thanks!
           <Quote closing />
         </p>
 
@@ -334,7 +335,7 @@ export function SubscribeStep({ onContinue, downloadStatus }: Props) {
         <button
           onClick={() => void handleSubscribe()}
           disabled={submitting}
-          aria-label="Help shape what's next for Thuki"
+          aria-label="Count me in"
           style={{
             display: 'block',
             width: '100%',
@@ -352,7 +353,7 @@ export function SubscribeStep({ onContinue, downloadStatus }: Props) {
             textAlign: 'center',
           }}
         >
-          {submitting ? 'Sending…' : "Help shape what's next for Thuki"}
+          {submitting ? 'Sending…' : 'Count me in'}
         </button>
 
         {sendError ? (
diff --git a/src/view/onboarding/__tests__/SubscribeStep.test.tsx b/src/view/onboarding/__tests__/SubscribeStep.test.tsx
index 1bdfde03..bbb5cfda 100644
--- a/src/view/onboarding/__tests__/SubscribeStep.test.tsx
+++ b/src/view/onboarding/__tests__/SubscribeStep.test.tsx
@@ -51,10 +51,10 @@ describe('SubscribeStep', () => {
   it('renders the founder note with the inline Logan link', () => {
     render(<SubscribeStep onContinue={vi.fn()} />);
     expect(
-      screen.getByText(/founder of Thuki/i, { exact: false }),
+      screen.getByText(/the founder here/i, { exact: false }),
     ).toBeInTheDocument();
     expect(
-      screen.getByText(/I'll personally reach out, I'd love to talk!/i, {
+      screen.getByText(/I'll reach out personally\. Thanks!/i, {
         exact: false,
       }),
     ).toBeInTheDocument();
@@ -77,9 +77,7 @@ describe('SubscribeStep', () => {
     const onContinue = vi.fn();
     render(<SubscribeStep onContinue={onContinue} />);
 
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
 
     expect(
       screen.getByText(/enter a valid email address/i),
@@ -98,9 +96,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: 'not-an-email' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
 
     expect(
       screen.getByText(/enter a valid email address/i),
@@ -115,9 +111,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: '  founder@thuki.app  ' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
 
     expect(invoke).toHaveBeenCalledWith('subscribe_email', {
       email: 'founder@thuki.app',
@@ -142,7 +136,7 @@ describe('SubscribeStep', () => {
       target: { value: 'founder@thuki.app' },
     });
     const button = screen.getByRole('button', {
-      name: /help shape what's next for thuki/i,
+      name: /count me in/i,
     });
     fireEvent.click(button);
 
@@ -166,9 +160,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: 'founder@thuki.app' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
     // Skip while the subscribe is still pending; this is the single hand-off.
     fireEvent.click(screen.getByRole('button', { name: /maybe later/i }));
     expect(onContinue).toHaveBeenCalledTimes(1);
@@ -189,9 +181,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: 'founder@thuki.app' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
 
     expect(
       await screen.findByText(/couldn't send right now/i),
@@ -199,7 +189,7 @@ describe('SubscribeStep', () => {
     expect(onContinue).not.toHaveBeenCalled();
     // The button returns to its idle, clickable state for a retry.
     expect(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
+      screen.getByRole('button', { name: /count me in/i }),
     ).not.toBeDisabled();
 
     // "Maybe later" must still be a way out after a failed send.
@@ -215,9 +205,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: 'founder@thuki.app' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
 
     expect(await screen.findByText(/too many requests/i)).toBeInTheDocument();
     expect(onContinue).not.toHaveBeenCalled();
@@ -230,9 +218,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: 'founder@thuki.app' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
     expect(
       await screen.findByText(/couldn't send right now/i),
     ).toBeInTheDocument();
@@ -251,9 +237,7 @@ describe('SubscribeStep', () => {
     fireEvent.change(screen.getByLabelText('Email address'), {
       target: { value: 'not-an-email' },
     });
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
 
     expect(invoke).not.toHaveBeenCalledWith(
       'subscribe_email',
@@ -264,9 +248,7 @@ describe('SubscribeStep', () => {
   it('clears the error as soon as the user edits the email', () => {
     render(<SubscribeStep onContinue={vi.fn()} />);
 
-    fireEvent.click(
-      screen.getByRole('button', { name: /help shape what's next for thuki/i }),
-    );
+    fireEvent.click(screen.getByRole('button', { name: /count me in/i }));
     expect(
       screen.getByText(/enter a valid email address/i),
     ).toBeInTheDocument();