diff --git a/packages/docs/components/Track/index.md b/packages/docs/components/Track/index.md
new file mode 100644
index 00000000..a9645dad
--- /dev/null
+++ b/packages/docs/components/Track/index.md
@@ -0,0 +1,49 @@
+---
+badges: [JS]
+---
+
+# Track <Badges :texts="$frontmatter.badges" />
+
+Use the `Track` component to publish [Shopify analytics events](https://shopify.dev/docs/api/web-pixels-api/emitting-data) when a section enters the viewport or is clicked.
+
+## Table of content
+
+- [JS API](./js-api.md)
+
+## Usage
+
+Register the component in your JavaScript app and use it in your templates. The component will publish a viewed event the first time its root element enters the viewport, and a clicked event on every click, with the payload defined in the `<script data-ref="payload">` element.
+
+```js {1,2,4}
+import { registerComponent } from '@studiometa/js-toolkit';
+import { Track } from '@studiometa/ui';
+
+registerComponent(Track);
+```
+
+```liquid
+<div data-component="Track">
+  <script data-ref="payload" type="application/json">
+    {
+      "name": "bloc-name",
+      "template": {{ template.name | json }}
+    }
+  </script>
+  <a href="#">Click me</a>
+</div>
+```
+
+The published events default to `bento_section_viewed` and `bento_section_clicked` and can be configured with the [`viewedEvent` and `clickedEvent` options](./js-api.md#options):
+
+```liquid
+<div
+  data-component="Track"
+  data-option-viewed-event="product_card_viewed"
+  data-option-clicked-event="product_card_clicked">
+  ...
+</div>
+```
+
+::: warning Shopify only
+This component relies on the `Shopify.analytics.publish` API which is only available on Shopify storefronts. A warning will be displayed in debug mode when the API is not available.
+:::
diff --git a/packages/docs/components/Track/js-api.md b/packages/docs/components/Track/js-api.md
new file mode 100644
index 00000000..b4a1b409
--- /dev/null
+++ b/packages/docs/components/Track/js-api.md
@@ -0,0 +1,72 @@
+---
+title: Track JS API
+outline: deep
+---
+
+# JS API
+
+The `Track` class extends the [`Base` class](https://js-toolkit.studiometa.dev/api/) with the [`withIntersectionObserver` decorator](https://js-toolkit.studiometa.dev/api/decorators/withIntersectionObserver.html).
+
+## Refs
+
+### `payload`
+
+A `<script type="application/json">` element whose content is parsed and sent as the payload of the published events. If the JSON is invalid, an empty payload is used and a warning is displayed in debug mode.
+
+```html
+<script data-ref="payload" type="application/json">
+  { "name": "bloc-name" }
+</script>
+```
+
+## Options
+
+### `viewedEvent`
+
+- Type: `string`
+- Default: `'bento_section_viewed'`
+
+The name of the event published the first time the root element enters the viewport.
+
+### `clickedEvent`
+
+- Type: `string`
+- Default: `'bento_section_clicked'`
+
+The name of the event published when the root element is clicked. In addition to the payload, the published data contains:
+
+- `url`: the current page URL
+- `target`: the lowercase tag name of the clicked element
+- `target_content`: the text content of the clicked element, trimmed and truncated to 100 characters
+
+### `intersectionObserver`
+
+- Type: `IntersectionObserverInit`
+- Default: `{ threshold: 0 }`
+
+Options for the `IntersectionObserver` instance used to detect the visibility of the root element.
+
+## Properties
+
+### `payload`
+
+- Type: `Record<string, unknown>`
+
+The payload parsed from the [`payload` ref](#payload).
+
+### `hasBeenViewed`
+
+- Type: `boolean`
+
+Whether the viewed event has already been published.
+
+## Methods
+
+### `publish`
+
+Publish an event with the `Shopify.analytics.publish` API. A warning is displayed in debug mode when the API is not available.
+
+**Parameters**
+
+- `name` (`string`): the name of the event
+- `payload` (`Record<string, unknown>`): the data sent with the event
diff --git a/packages/tests/Track/Track.spec.ts b/packages/tests/Track/Track.spec.ts
new file mode 100644
index 00000000..becddd1a
--- /dev/null
+++ b/packages/tests/Track/Track.spec.ts
@@ -0,0 +1,125 @@
+import { describe, it, expect, vi, beforeAll, beforeEach, afterEach } from 'vitest';
+import { Track } from '@studiometa/ui';
+import {
+  h,
+  destroy,
+  intersectionObserverAfterEachCallback,
+  intersectionObserverBeforeAllCallback,
+  mockIsIntersecting,
+  mount,
+} from '#test-utils';
+
+beforeAll(() => {
+  intersectionObserverBeforeAllCallback();
+});
+
+const publish = vi.fn();
+
+beforeEach(() => {
+  // @ts-expect-error the `Shopify` global is only available on Shopify storefronts.
+  window.Shopify = { analytics: { publish } };
+});
+
+afterEach(() => {
+  intersectionObserverAfterEachCallback();
+  // @ts-expect-error the `Shopify` global is only available on Shopify storefronts.
+  delete window.Shopify;
+  publish.mockClear();
+});
+
+async function getContext({
+  payload = JSON.stringify({ name: 'bloc-name', template: 'index' }),
+  attributes = {},
+}: { payload?: string; attributes?: Record<string, string> } = {}) {
+  const script = h('script', { dataRef: 'payload', type: 'application/json' }, [payload]);
+  const link = h('a', { href: '#' }, ['Click me']);
+  const root = h('div', attributes, [script, link]);
+  const track = new Track(root);
+  await mount(track);
+
+  return { root, script, link, track };
+}
+
+describe('The Track component', () => {
+  it('should publish the viewed event with the payload when intersecting for the first time only', async () => {
+    const { root, track } = await getContext();
+
+    await mockIsIntersecting(root, false);
+    expect(publish).not.toHaveBeenCalled();
+
+    await mockIsIntersecting(root, true);
+    expect(publish).toHaveBeenCalledTimes(1);
+    expect(publish).toHaveBeenCalledWith('bento_section_viewed', {
+      name: 'bloc-name',
+      template: 'index',
+    });
+
+    await mockIsIntersecting(root, false);
+    await mockIsIntersecting(root, true);
+    expect(publish).toHaveBeenCalledTimes(1);
+
+    await destroy(track);
+  });
+
+  it('should publish the clicked event with the payload and target infos on click', async () => {
+    const { link, track } = await getContext();
+
+    link.click();
+
+    expect(publish).toHaveBeenCalledTimes(1);
+    expect(publish).toHaveBeenCalledWith('bento_section_clicked', {
+      name: 'bloc-name',
+      template: 'index',
+      url: window.location.href,
+      target: 'a',
+      target_content: 'Click me',
+    });
+
+    await destroy(track);
+  });
+
+  it('should use the configured event names', async () => {
+    const { root, link, track } = await getContext({
+      attributes: {
+        dataOptionViewedEvent: 'custom_viewed',
+        dataOptionClickedEvent: 'custom_clicked',
+      },
+    });
+
+    await mockIsIntersecting(root, true);
+    link.click();
+
+    expect(publish).toHaveBeenNthCalledWith(1, 'custom_viewed', expect.any(Object));
+    expect(publish).toHaveBeenNthCalledWith(2, 'custom_clicked', expect.any(Object));
+
+    await destroy(track);
+  });
+
+  it('should warn and publish an empty payload when the payload JSON is invalid', async () => {
+    const { root, track } = await getContext({ payload: '{ invalid json' });
+    const warn = vi.fn();
+    vi.spyOn(track, '$warn', 'get').mockReturnValue(warn);
+
+    await mockIsIntersecting(root, true);
+
+    expect(warn).toHaveBeenCalledWith('Invalid payload JSON');
+    expect(publish).toHaveBeenCalledWith('bento_section_viewed', {});
+
+    await destroy(track);
+  });
+
+  it('should warn and not fail when the Shopify analytics API is not available', async () => {
+    const { root, track } = await getContext();
+    const warn = vi.fn();
+    vi.spyOn(track, '$warn', 'get').mockReturnValue(warn);
+    // @ts-expect-error the `Shopify` global is only available on Shopify storefronts.
+    delete window.Shopify;
+
+    await mockIsIntersecting(root, true);
+
+    expect(publish).not.toHaveBeenCalled();
+    expect(warn).toHaveBeenCalledWith('The `Shopify.analytics.publish` API is not available');
+
+    await destroy(track);
+  });
+});
diff --git a/packages/tests/index.spec.ts b/packages/tests/index.spec.ts
index 151da8b6..01771274 100644
--- a/packages/tests/index.spec.ts
+++ b/packages/tests/index.spec.ts
@@ -64,6 +64,7 @@ test('components exports', () => {
       "Sticky",
       "Tabs",
       "Target",
+      "Track",
       "Transition",
       "animationScrollWithEase",
       "withDeprecation",
diff --git a/packages/ui/Track/Track.ts b/packages/ui/Track/Track.ts
new file mode 100644
index 00000000..7ad157ec
--- /dev/null
+++ b/packages/ui/Track/Track.ts
@@ -0,0 +1,99 @@
+import { Base, withIntersectionObserver } from '@studiometa/js-toolkit';
+import type { BaseConfig, BaseProps } from '@studiometa/js-toolkit';
+
+export interface TrackProps extends BaseProps {
+  $refs: {
+    payload: HTMLScriptElement;
+  };
+  $options: {
+    viewedEvent: string;
+    clickedEvent: string;
+  };
+}
+
+/**
+ * Track class.
+ *
+ * Publish Shopify analytics events when the root element enters the viewport
+ * for the first time or when it is clicked.
+ * @link https://ui.studiometa.dev/components/Track/
+ */
+export class Track<T extends BaseProps = BaseProps> extends withIntersectionObserver<Base>(Base, {
+  threshold: 0,
+})<T & TrackProps> {
+  /**
+   * Config.
+   */
+  static config: BaseConfig = {
+    name: 'Track',
+    refs: ['payload'],
+    options: {
+      viewedEvent: {
+        type: String,
+        default: 'bento_section_viewed',
+      },
+      clickedEvent: {
+        type: String,
+        default: 'bento_section_clicked',
+      },
+    },
+  };
+
+  /**
+   * Whether the viewed event has already been published.
+   */
+  hasBeenViewed = false;
+
+  /**
+   * Payload parsed from the `<script data-ref="payload">` element.
+   */
+  get payload(): Record<string, unknown> {
+    try {
+      return JSON.parse(this.$refs.payload.textContent);
+    } catch {
+      this.$warn('Invalid payload JSON');
+      return {};
+    }
+  }
+
+  /**
+   * Publish an event with the Shopify analytics API.
+   */
+  publish(name: string, payload: Record<string, unknown>) {
+    // @ts-expect-error the `Shopify` global is only available on Shopify storefronts.
+    const shopify = window.Shopify;
+
+    if (typeof shopify?.analytics?.publish !== 'function') {
+      this.$warn('The `Shopify.analytics.publish` API is not available');
+      return;
+    }
+
+    shopify.analytics.publish(name, payload);
+  }
+
+  /**
+   * Publish the viewed event the first time the root element enters the viewport.
+   */
+  intersected([entry]: IntersectionObserverEntry[]) {
+    if (!entry.isIntersecting || this.hasBeenViewed) {
+      return;
+    }
+
+    this.hasBeenViewed = true;
+    this.publish(this.$options.viewedEvent, { ...this.payload });
+  }
+
+  /**
+   * Publish the clicked event with information on the click target.
+   */
+  onClick({ event }: { event: MouseEvent }) {
+    const target = event.target as HTMLElement;
+
+    this.publish(this.$options.clickedEvent, {
+      ...this.payload,
+      url: window.location.href,
+      target: target.tagName.toLowerCase(),
+      target_content: (target.textContent ?? '').trim().slice(0, 100),
+    });
+  }
+}
diff --git a/packages/ui/Track/index.ts b/packages/ui/Track/index.ts
new file mode 100644
index 00000000..bdf289a3
--- /dev/null
+++ b/packages/ui/Track/index.ts
@@ -0,0 +1 @@
+export * from './Track.js';
diff --git a/packages/ui/index.ts b/packages/ui/index.ts
index c377ee75..99e72a6f 100644
--- a/packages/ui/index.ts
+++ b/packages/ui/index.ts
@@ -24,4 +24,5 @@ export * from './Sentinel/index.js';
 export * from './Slider/index.js';
 export * from './Sticky/index.js';
 export * from './Tabs/index.js';
+export * from './Track/index.js';
 export * from './Transition/index.js';