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Pixel ID. Meta: Facebook Pixel ID, required for `goal: conversions`. TikTok: TikTok Pixel ID, required for `goal: conversions`.
[optional]
custom_event_type
String
The event the campaign/ad group optimises against. Meta: standard event like `PURCHASE`, `LEAD`, `COMPLETE_REGISTRATION`, `ADD_TO_CART`. Uppercased internally so callers can pass any case. Required for `goal: conversions`. TikTok: an `optimization_event` code (UPPER_SNAKE, not Meta's vocabulary and not PascalCase). Must be one of the event types your TikTok Pixel is configured to track; passed through verbatim and validated by TikTok. Newer pixels (Events API / funnel-template setups) use TikTok's updated taxonomy, e.g. `SHOPPING` for purchase/payment events; legacy pixels use codes like `ON_WEB_ORDER` (Complete Payment), `INITIATE_ORDER` (Place an Order), `ON_WEB_CART` (Add to Cart), `ON_WEB_REGISTER` (Complete Registration), `FORM` (Submit Form), `ON_WEB_DETAIL` (View Content). On rejection the error lists the event types your pixel actually tracks. Optional for `goal: conversions`.
[optional]
page_id
String
Facebook Page ID. Used by `goal: lead_generation`. Auto-filled from the connected Page when omitted.
[optional]
application_id
String
App ID. Required for `goal: app_promotion`.
[optional]
object_store_url
String
App Store / Play Store listing URL. Required for `goal: app_promotion`.
[optional]
custom_conversion_id
String
Custom Conversion ID, when optimising against one instead of a standard event.
[optional]
product_catalog_id
String
Catalog ID for catalog/Advantage+ Shopping campaigns.