[3/5] seo: lead network doc title with Simulator Airplane Mode - #1106
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ralph-cmyk wants to merge 4 commits into
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[3/5] seo: lead network doc title with Simulator Airplane Mode#1106ralph-cmyk wants to merge 4 commits into
ralph-cmyk wants to merge 4 commits into
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Posters load eagerly on the homepage while the videos stay deferred, so they dominated page weight at 864KB. Re-encoding at webp q78 halves that with no visible quality change.
Ranks position 3 for 'ios simulator airplane mode' at only 4% CTR; the phrase started at character 32 and was truncated in results.
A page with no <title> made the test crash with a TypeError instead of failing with a readable assertion.
ralph-cmyk
changed the title
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Closing this one: #1109 already shipped a retitle of this page ("Slow Network & Airplane Mode on the iOS Simulator") that covers the combined cluster, where slow-network queries outweigh airplane-mode alone. Changing the title again now would also contaminate the measurement window for that change (review scheduled 2026-08-24). If leading with airplane mode is worth testing, we can revisit it as a follow-up experiment after that review. |
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Merge order 3 of 5 — shows #1105's commits until that merges — the diff on top is the network doc title plus its test. I will rebase after each merge.
Problem. The network-speed doc ranks position 3.2 for "ios simulator
airplane mode" but earns only 4.0% of the clicks. Its title reads "Network
Speed Control & Simulator Airplane Mode | RocketSim Docs", so the phrase people
searched for starts at character 32 and is cut off in results.
Why it matters. These are impressions already won. At position 3 a normal
click-through rate is 10–15%, so roughly two-thirds of the available traffic is
being left on the table.
What changed. Frontmatter title and description on
network-speed-control.mdx. The URL is unchanged, so no redirect is needed.The sidebar label stays "Network Speed Control" so navigation is unaffected.
KPI — starting point. "ios simulator airplane mode": 403 impressions,
16 clicks, 4.0% CTR, position 3.19. Related variants add ~105 impressions and
4 clicks. Page total 277 clicks / 18,589 impressions / 1.49% CTR. (Search
Console, 90 days to 24 Jul 2026.)
KPI — expectation. CTR on that query to 8%+ within 4 weeks of reindexing,
without losing position 3. Roughly +15–20 clicks/month from existing
impressions.
How to measure it. Search Console → Queries → "ios simulator airplane
mode", 28 days before vs after deploy, comparing CTR and average position.
Position must hold; if it drops, the title change hurt relevance.
Risk / rollback. A title change can shift ranking either way. If position
falls below 4 after 4 weeks, revert to the previous title.