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GbrFrn/README.md

Gabriel F.

analytics engineer · 10+ years · product · growth · governance

I architect end-to-end analytics systems — event tracking, data modeling,
governance pipelines, experimentation frameworks, and executive insights.
Track record of building from scratch and scaling what matters.

now

Data Analyst @ Leafwell
Regulated multi-state telemedicine · Remote (US) · 02/2023 — present

Product analytics across the full lifecycle — acquisition, funnel, retention, revenue, and experimentation. Metric standards, BI governance, and ETL pipelines as the authoritative source of truth across reporting surfaces.

before

Co-Founder & Data Lead @ Tales Inc.
MMORPG community platform · Remote (BR) · 06/2021 — 03/2026

Built the full analytics stack from scratch — event tracking, metadata ingestion, BI dashboards, retention modeling. Scaled to 21k+ members with zero outside capital.

ARR  ████████████████████  +300%
DAU  ████████████████████  +500%
COM  ████████████████████  21k+ members

stack

core
SQL · Python · R · ETL · Data Modeling

bi & visualization
Metabase · Power BI · Tableau · Jupyter · Databricks

analytics
GA4 · Cohort Analysis · A/B Testing · KPI Architecture · Predictive Modeling

governance & catalog
Atlan · Metadata Pipelines · Stewardship Workflows · BI Logic Normalization

bi metadata apis
Power BI — report deduplication, lineage, governance pipelines
Tableau — workbook inventory, field-level lineage, BI logic normalization
Domo — automated ingestion and stewardship workflows
SSRS — report catalog access, legacy BI migration

when needed
Vue · TypeScript · Tailwind

If it doesn't change a decision, it's noise.

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