I’m a Data Analyst with over 3 years of experience helping business teams make data-driven decisions through analytics, KPI development and business intelligence.
Throughout my career, I've worked across different analytical domains, including Pricing Analytics, Customer Experience and, more recently, CRM & Product Analytics. My work focuses on transforming business questions into actionable insights using SQL, Python and visualization tools.
Outside of my daily work, I enjoy building analytical projects, exploring new technologies and continuously improving my technical and business skills.
Currently supporting CRM initiatives by measuring communication performance and monitoring operational KPIs.
Some of my daily activities include:
- Developing SQL queries for business analysis
- Monitoring production and messaging coverage metrics
- Measuring CRM playbook performance
- Building dashboards for business monitoring
- Identifying trends and improvement opportunities
- Supporting business teams with analytical insights
Worked on customer experience and operational performance analysis by:
- Building dashboards for business monitoring
- Developing KPI reports
- Analyzing customer journeys
- Performing exploratory analysis using SQL and Python
- Supporting data-driven decision making
Started my analytics career supporting pricing strategy through:
- Pricing performance analysis
- Business reporting
- SQL data extraction
- Dashboard development in Tableau
- SQL (AWS Athena, MySQL)
- Python (Pandas)
- AWS Athena
- Amazon S3
- Amazon QuickSight
- Tableau
- Git & GitHub
- Excel
- CRM Analytics
- Product Analytics
- Customer Experience Analytics
- Business Intelligence
- KPI Development
- Dashboard Design
- Data Storytelling
- Customer Journey Analysis
- SQL Query Optimization
- Exploratory Data Analysis
This GitHub contains personal projects developed for learning, experimentation and technical practice.
Topics include:
- Product Analytics
- CRM Analytics
- Customer Journey Analysis
- SQL
- Python
- Business Intelligence
Technology evolves quickly, and I enjoy continuously expanding my knowledge in analytics, cloud technologies and data engineering while applying new concepts through practical projects.
- LinkedIn: www.linkedin.com/in/nataliarosads
- Email: natali4rosa2023@gmail.com