mcp-serp-intel

Built by Artur Ferreira @ The GEO Lab · 𝕏 @TheGEO_Lab · LinkedIn · Reddit

MCP server for SERP intelligence — weak spots scoring, PAA tree clusters, cross-platform intent comparison, and deep autocomplete expansion.

Replaces LowFruits + AlsoAsked + Keyword Surfer as Claude Code tools.

Tools

Tool	Description	API Key
weak_spots	Score SERP weakness — forums, thin content, outdated results, missing features	SERPER_API_KEY
paa_tree	People Also Ask as H2/H3 content outline with intent tags	SERPER_API_KEY
compare_intent	Google vs YouTube vs Bing intent divergence detection	None (free)
deep_suggest	a-z + questions + prepositions autocomplete expansion	None (free)

Features

✅ GEO-native — built alongside the GEO Brand Citation Index, tracking brand visibility across ChatGPT, Perplexity, and Gemini

Install

# Claude Code
claude mcp add serp-intel -e SERPER_API_KEY=your_key -- npx mcp-serp-intel

# Or in .mcp.json
{
  "mcpServers": {
    "serp-intel": {
      "command": "npx",
      "args": ["mcp-serp-intel"],
      "env": {
        "SERPER_API_KEY": "your_key_here"
      }
    }
  }
}

Get a free Serper API key at serper.dev (2,500 searches/month free).

Usage

> find weak spots in the SERP for "generative engine optimization"
> generate a PAA content outline for "what is GEO"
> compare search intent for "seo tools" across Google, YouTube, and Bing
> expand autocomplete suggestions for "link building"

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Attributions & Licence

Built and maintained by Artur Ferreira @ The GEO Lab.

Email: artur@thegeolab.net

Best Practice Attribution

This MCP server was built following the open source Best Practice Approach — reading community work for inspiration, then writing original content, and crediting every source.

Based on:

• Model Context Protocol specification by Anthropic
• MCP SDK (MIT)

SERP analysis concepts inspired by:

• LowFruits — weak SERP spot identification methodology
• AlsoAsked — People Also Ask tree mapping
• Keyword Surfer — in-SERP keyword data
• Serper.dev — structured SERP data API

Data sources:

• Serper.dev API — SERP results with AI Overview detection (2,500 free/month)
• Google Autocomplete API — suggestqueries.google.com (free, unofficial)
• YouTube Autocomplete API — suggestqueries.google.com?client=youtube (free, unofficial)
• Bing Autosuggest API — api.bing.com/osjson.aspx (free, no auth)

All server code is original writing. No files were copied or adapted from any source. MIT licence.

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Licence

MIT — see LICENSE

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Built and maintained by Artur Ferreira @ The GEO Lab · MIT License