India Diwali Sales Data Analysis | Tableau Dashboard

Dynamic Dashboard Link - https://public.tableau.com/app/profile/chetanmalviya513/viz/DiwaliSales_17003215963440/Dashboard2

This project presents a detailed analysis of Diwali sales data in India, focusing on consumer buying behavior, product performance, and regional sales trends. The goal is to provide actionable business insights using data visualization through Tableau.

Project Highlights

• Analysis of Diwali sales across different regions, age groups, and product categories
• Insights into customer demographics, purchase behavior, and total sales
• Identification of top-performing segments and areas with potential for growth
• Clean and interactive Tableau dashboard for easy data exploration

Project Structure

• Diwali Sales Dataset.csv – Cleaned dataset used for analysis
• Tableau_Dashboard.twbx – Packaged Tableau workbook with dashboards
• README.md – Project overview and documentation

Key Insights

• High purchasing activity among age group 26-35 and working professionals
• Top sales from Maharashtra, Karnataka, and Uttar Pradesh
• Electronics and clothing categories saw maximum purchases
• Marketing strategies can be optimized using demographic patterns

Tools Used

• Tableau – For data visualization and dashboard creation
• Excel / Python – (Optional) For data cleaning and preprocessing

Dataset Information

• Columns include: User_ID, Gender, Age, State, Occupation, Product_Category, Purchase_Amount
• Data collected from an e-commerce platform during the Diwali season

How to Use

1. Open the Tableau Dashboard using Tableau Desktop or Public
2. Interact with filters and charts to explore insights
3. Use the dashboard to make data-driven business decisions for festive campaigns