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What Is Customer Segmentation? Customer segmentation is an excellent way to gain insight into the market landscape. Customer segmentation is all about grouping customers into segments based on shared qualities or characteristics. Customer segmentation is also called ‘clustering’. The tools and techniques used to find the customer segments are cal…
What Is Customer Segmentation? Customer segmentation is an excellent way to gain insight into the market landscape. Customer segmentation is all about grouping customers into segments based on shared qualities or characteristics. Customer segmentation is also called ‘clustering’. The tools and techniques used to find the customer segments are cal…