Improving 30-Day Retention for a Kids Coding Platform

This project presents a product strategy case study analyzing user retention for an online coding education platform.

Problem

The platform experiences significant user churn within the first 30 days. This analysis explores the root causes of churn and proposes product improvements to increase retention.

Key Areas Covered

• User persona analysis
• Product funnel analysis
• North star metric definition
• Root cause hypothesis
• Feature prioritization using RICE framework
• Expected business impact

Outcome

The strategy proposes product improvements aimed at increasing 30-day retention from 40% to 55%.

Full Case Study

Download the full report here:

Retention Strategy Case Study