Competitive Pricing Analysis

Overview

This project implements a competitive pricing analysis system for an online retailer to dynamically adjust product prices based on competitor pricing and internal profitability metrics. The program analyses various factors, including:

• Quantity sold over a given period
• Shipping costs
• Profit margin (GCBM - Gross Contribution Before Marketing)
• Competitor prices

Using these parameters, the system evaluates whether adjusting the price to match competitors would be beneficial, assuming sales volume remains constant. The program then proposes a price change (or none, if not required).

Features

• Parses competitor price data and internal sales records
• Computes profit margins under current and competitor pricing
• Evaluates pricing adjustments without impacting sales volume
• Suggests price changes based on profitability assessment

Class Structure

1. ProductData (productData.hpp, productData.cpp)

Handles the internal pricing and sales data for each product, including:

• Storing product details (ID, name, price, quantity sold)
• Calculating the Gross Contribution Before Marketing (GCBM)

2. CompetitorProductData (competitorProductData.hpp, competitorProductData.cpp)

Manages external pricing data, including:

• Competitor prices for the same product
• Evaluation of pricing adjustments

3. Main Application (main.cpp)

• Reads input data
• Computes profitability under different pricing strategies
• Displays recommended price adjustments

Installation & Usage

1. Compile the Program

g++ -o pricing_analysis main.cpp productData.cpp competitorProductData.cpp

2. Run the Program

./pricing_analysis

3. Sample Output

Product: Designer Handbag
Current Price: $1200
Competitor Price: $1100
Suggested Price Adjustment: Reduce to $1150 to stay competitive