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Talking With Customers #28

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howagain Dec 26, 2023
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# Introduction

I've heard that talking with customers is something that you should do when starting a business. I've tried it before with mixed success. I want to know how to do it.

Our goal is to understand the following questions.

1. Why does it help
1. When should you talk with customers when you are first starting?
1. What does talking with customers actually mean (and ideally look like)?
1. What are the key questions to ask?
1. What should you avoid?
1. Where can I find people?
1. What if no one responds?
1. What if I'm scared?
1. What if I'm not sure of my business idea?

## Key Research Resources
1. The Mom Test
2. Startup School
3. Alex Hormozi


## Key outcomes
1. I feel more confident in my startup Waterstone (as measured by a survey before and after)
2. I have the best advice summarized and organized
3. I have a tool to help me apply that advice to my future startup ideas
4. I have a video report of the startup idea

# Summary
## What questions should I ask?
1. Mindset
2. Questions
3. Follow up

## Finding people and staying consistent
1. Finding people
2. (IDEA) A custom GPT that can customize a form to send to people
3. A way for them to schedule with you
1. Calendly
5. Building out reach into your product
1. Make contacting you directly very obvious and easy
1. Email on the front page
2. A personal note on the about us section
3. Clear contact us

## Getting useful insights out of this
1. What data should I collect?


## Handling Tough Situations
1. What if they ignore me?
2. What if they question me?
3. What if they get mad?
4. What if they don't like my idea?
5. What if someone steals my idea?
6. What if they cancel/flake?

## Resources


1. [The Mom Test](https://www.goodreads.com/book/show/52283963-the-mom-test)
2. [How to Know A Person](https://www.goodreads.com/book/show/112974860-how-to-know-a-person)
3. [Eric Migicovsky - How to Talk to Users](https://www.youtube.com/watch?v=MT4Ig2uqjTc)
4. [How to Get and Evaluate Startup Ideas | Startup School](https://www.youtube.com/watch?v=Th8JoIan4dg)