Target Audience for Direct Marketing in Starbucks Rewards Mobile App

Hi,

My name is Katerina Bosko and this is my repo for the capstone project "Target Audience for Direct Marketing in Starbucks Rewards Mobile App".

From Feb 2019 to Sept 2019 I completed a number of projects, including this, as part of Udacity Data Science Nanodegree.

Jupyter notebooks for project:

1_Starbucks_cleaning.ipynb - cleaning, merging, aggregating steps
2_Starbucks_EDA.ipynb - explorative data analysis
3_Starbucks_modeling.ipynb - modeling part: imputing, one-hot encoding, scaling, clustering, results evaluation
4_Starbucks_refinement.ipynb - all the above steps refactored as functions. Modeling under different analytical assumptions

Presentation Slides: HERE

For questions or comments, please feel free to reach out on LinkedIn.

Name		Name	Last commit message	Last commit date
Latest commit History 31 Commits
assets		assets
data		data
reports		reports
1_Starbucks_cleaning.ipynb		1_Starbucks_cleaning.ipynb
2_Starbucks_EDA.ipynb		2_Starbucks_EDA.ipynb
3_Starbucks_modeling.ipynb		3_Starbucks_modeling.ipynb
4_Starbucks_refinement.ipynb		4_Starbucks_refinement.ipynb
README.md		README.md
requirements.txt		requirements.txt
starbucks_rewards.py		starbucks_rewards.py

Provide feedback