MBA-level business thinking for everyone. No degree required.
biz-lens is a Claude skill that acts as a research-backed business strategy advisor. It walks you through proven frameworks in plain English, looks up real market data before giving advice, and helps you think sharper about business decisions — like a smart friend who happens to have an MBA.
- Detects when you're discussing a business idea and offers to help
- Asks the right questions before jumping to analysis
- Researches your market, competitors, and pricing with real-time web search
- Walks you through relevant frameworks conversationally — not as a report
- Adapts to your stage: pre-idea, idea, early traction, or growth
- Gives honest assessments — celebrates good instincts, challenges weak math
- Offers concrete next steps and deliverables (strategy docs, pre-mortems, comparison tables)
You: I'm thinking about starting a premium dog food subscription service.
Claude: Interesting — premium pet food is a hot space. Before I dig in: are you thinking direct-to-consumer online, or retail partnerships? And do you have any background in pet food or e-commerce?
You: DTC online. No background, but I have two dogs and I'm frustrated with what's available.
Claude: [Researches US pet food market, DTC subscription competitors like Farmer's Dog and Ollie, pricing benchmarks, customer acquisition costs]
Good instinct — frustration with existing options is how the best products start. Here's what I'm finding. The US pet food market is about $58B and premium is the fastest-growing segment. Farmer's Dog hit a $1B+ valuation, so the model is proven at scale. That's the good news...
[Walks through competitive landscape, unit economics, and customer acquisition challenges conversationally, asking questions along the way]
...the make-or-break number here is customer acquisition cost. DTC subscription brands in this space spend $80-150 to get one customer. Do you have a channel or audience that could bring that down — a dog-related social following, a vet partnership, anything like that?
npx skills add sidtheone/biz-lensWorks with Claude Code, Cursor, GitHub Copilot, and other agents that support the Agent Skills standard.
git clone https://github.com/sidtheone/biz-lens ~/.claude/skills/biz-lensgit clone https://github.com/sidtheone/biz-lens .claude/skills/biz-lens- Download this repo as a ZIP (or zip the
biz-lens/folder yourself) - Go to Customize → Skills
- Click + → Upload a skill
- Select the ZIP file
- Toggle the skill on
Research features work automatically with Claude's built-in web search.
Install https://github.com/sidtheone/biz-lens
cd ~/.claude/skills/biz-lens && git pullJust start talking about a business idea or challenge. Claude will detect it and offer to help.
/biz-lens premium dog food subscription service
/biz-lens should I open a second bakery location
/biz-lens how should I price my consulting services
biz-lens/
├── SKILL.md # Core skill — personality, flow, research instructions
├── references/
│ └── frameworks.md # 20 MBA frameworks in plain language (loaded on demand)
└── README.md # This file
The SKILL.md stays lean and conversational. The frameworks reference is loaded only when Claude needs to walk you through a specific framework.
biz-lens picks the right ones for your situation — you don't need to know these names:
- SWOT Analysis
- Porter's Five Forces
- Business Model Canvas
- Ansoff Growth Matrix
- BCG Matrix
- Blue Ocean Strategy
- Jobs to Be Done
- Value Chain Analysis
- TAM / SAM / SOM (Market Sizing)
- Unit Economics & Break-Even
- Competitive Positioning Map
- Decision Matrix
- Pre-Mortem Analysis
- BATNA & ZOPA (Negotiation)
- STP (Segmentation, Targeting, Positioning)
- Pareto Analysis (80/20)
- Theory of Constraints
- Flywheel / Virtuous Cycle
- Hedgehog Concept
- RACI Matrix
MIT