A curated list of awesome things related to marketing tools
- Awesome Marketing Tools
- Contents
- Ads Management
- Email Marketing
- Social Media Management
- Analytics
- SEO
- Content Marketing
- Customer Relationship Management (CRM)
- Marketing Automation
- Tracking
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Conversion Rate Optimization (CRO)
- Customer Feedback and Surveys
- Marketing Project Management
- Webinar and Virtual Events
- Sales Assistant
- Product Launch Platforms
- Contribute
- License
Improve and manage advertising campaigns across various platforms.
- AdEspresso - Managing, monitoring, and automating Facebook, Instagram, and Google ads
- Revealbot - Automating Facebook, Instagram, and Google ads
- Smartly.io - Automating and optimizing social media advertising
- Optmyzr - Automating and managing Google Ads, Microsoft Ads, and Amazon Ads
- WordStream - PPC management and optimization for Google Ads, Facebook, and Bing
Improve email conversion rates and automate email campaigns.
- Mailchimp - Email marketing, automation, and CRM platform
- Brevo (formerly Sendinblue) - Email marketing, SMS marketing, and automation
- Drip - E-commerce CRM and email marketing automation
- ConvertKit - Email marketing for creators and bloggers
- Klaviyo - Email marketing and SMS marketing for e-commerce
- ActiveCampaign - Customer experience automation platform
- Suplex - All-in-one cold email and lead generation platform
- EmailUrgency - Dynamic countdown timers for email marketing campaigns
- Heybounce - Email verification service to reduce bounce rates
Manage and analyze social media presence across multiple platforms.
- Hootsuite - Social media management, scheduling, and analytics
- Buffer - Social media management and scheduling
- Sprout Social - Social media management, analytics, and listening
- Later - Visual social media planner and scheduler
- Agorapulse - Social media management and reporting
- SocialBu - AI-powered social media management, scheduling, automation, and analytics across all major platforms
Analyze and visualize marketing data.
- Google Analytics - Web analytics and reporting
- Mixpanel - Product analytics for user behavior
- Amplitude - Product analytics and digital optimization
- Hotjar - Website heatmaps and user behavior analytics
- Looker - Business intelligence and big data analytics
- Tableau - Data visualization and business intelligence
- FullSession – Session replay and user behavior analytics for websites
Optimize websites for search engines and improve organic traffic.
- Ahrefs - SEO tools and resources
- SEMrush - All-in-one digital marketing toolkit
- Moz Pro - SEO software and tools
- Screaming Frog - Website crawler and SEO auditing tool
- Yoast SEO - WordPress SEO plugin
- toprank - Open-source Claude Code plugin (MIT) with 9 SEO and Google Ads skills.
Create, manage, and distribute content effectively.
- BuzzSumo - Content research and influencer identification
- Canva - Graphic design platform for creating visual content
- Grammarly - Writing assistant and grammar checker
- CoSchedule - Marketing calendar and workflow management
- Feedly - Content curation and RSS reader
Manage customer interactions and data throughout the customer lifecycle.
- Salesforce - Cloud-based CRM platform
- HubSpot CRM - Free CRM with marketing, sales, and service hubs
- Pipedrive - Sales-focused CRM and pipeline management
- Zoho CRM - Web-based CRM solution
- Freshsales - AI-powered CRM for sales teams
Automate marketing processes and workflows.
- HubSpot - Inbound marketing, sales, and service software
- Marketo - B2B marketing automation software
- Pardot - B2B marketing automation by Salesforce
- Autopilot - Visual marketing automation software
- Customer.io - Automated messaging platform
- AutoCust - AI-powered marketing automation platform with user behavior prediction and multichannel communication
- Hanzi - Open-source AI agent for browser-based marketing automation. LinkedIn prospecting and social posting from your real signed-in browser. Free, works with any AI coding agent
Monitor and analyze user behavior and marketing performance.
- Google Tag Manager - Tag management system
- Segment - Customer data platform
- Heap - Digital insights platform
- Matomo (formerly Piwik) - Open-source web analytics platform
- Plausible - Simple and privacy-friendly analytics
Discover, manage, and analyze influencer marketing campaigns.
- AspireIQ - Influencer marketing and content creation platform
- Upfluence - Influencer search and campaign management
- Grin - Influencer marketing software for direct-to-consumer brands
- Traackr - Influencer relationship management platform
- CreatorIQ - Enterprise influencer marketing platform
Manage and track affiliate marketing programs.
- TUNE - Partner marketing platform for managing affiliates
- Impact - Partnership automation platform
- Refersion - Affiliate marketing and influencer management
- Post Affiliate Pro - Affiliate tracking software
- Everflow - Partner marketing platform
Create, edit, and distribute video content.
- Wistia - Video hosting and marketing platform
- Vidyard - Video platform for businesses
- Loom - Video messaging for work
- Animoto - Online video maker
- Vimeo - Video hosting, sharing, and marketing platform
Improve website conversions and user experience.
- Optimizely - Digital experience platform with A/B testing
- VWO - A/B testing and conversion optimization platform
- Unbounce - Landing page and conversion optimization platform
- Lucky Orange - Conversion optimization and website analytics
- Crazy Egg - Website heatmaps and A/B testing
- OptimalUX - Seamless SEO patching and A/B testing tool built on Cloudflare for effortless integration.
- Kirro - A/B testing tool with visual editor, Bayesian statistics, and GA4 conversion tracking.
Collect and analyze customer feedback to improve products and services.
- SurveyMonkey - Online survey development platform
- Typeform - Online form and survey builder
- Qualtrics - Experience management platform
- Feedier - Customer feedback management platform
- Delighted - Customer feedback and NPS platform
Organize and manage marketing projects and workflows.
- Asana - Work management platform for teams
- Trello - Collaborative project management tool
- Monday.com - Work operating system for teams
- Wrike - Project management software
- Airtable - Spreadsheet-database hybrid for project management
Host and manage online events and webinars.
- Zoom - Video conferencing and webinar platform
- WebinarJam - Webinar hosting platform
- GoToWebinar - Webinar and online event platform
- Demio - Webinar and virtual event software
- Hopin - Virtual and hybrid event platform
AI-powered tools to assist e-commerce visitors and improve the shopping experience.
- AI Sales Assistant (AISA) - AI sales assistant that reads your knowledge base, recognizes products, and displays them in chat with carousels and buy buttons. Opens tickets, books, and queries your systems when needed
Platforms and directories to launch and promote startups and products.
- awesome-indie-launch - A curated list of 222+ places where indie hackers can launch and promote startups, including launch platforms and Reddit communities.
Contributions welcome! Read the contribution guidelines first.
To the extent possible under law, Enrico Deleo enrico@tractionmanagement.it has waived all copyright and related or neighboring rights to this work.
- B2B Outbound Sniper - Open-source autonomous B2B outbound engine. Scrapes job boards for hiring signals, verifies emails, personalizes with 6 LLMs, sends via SMTP. 10/10 deliverability. 52.9% open rate in 30-day production campaign.