🧪 A/B Test Dashboard (SQL + Tableau)

Dashboard for analyzing A/B test results across sessions, orders, events and accounts segmented by test group.

🔗 Live Dashboards

• A/B Test Dashboard
• Testing Instrument

📊 Key Metrics

• Sessions – total sessions per test group
• Sessions with Orders – conversion to purchase
• New Accounts – registrations during test
• Events – user interactions breakdown

🔍 Filters

• Continent
• Date range (test period dynamics)

🛠 Tools

• SQL – BigQuery (CTEs, JOINs, UNION ALL)
• Visualization – Tableau Public
• Data – e-commerce dataset (DA database)

🗂 SQL Query

See sql/ab_test_metrics.sql