Better-CLV-Prediction focuses on predicting CLV using machine learning techniques. By analyzing customer data, the model can help businesses optimize their marketing strategies and improve customer retention.

An interactive Excel Dashboard analyzing bike sales trends using pivot tables and slicers. Visualizes customer demographics including income , commute distance , and age brackets to drive marketing insights.

This project aims to analyze the telecom market, focusing on customer demographics and their preferences for multiple telecom services. The goal is to identify age groups that are most likely to have multiple telecom services and understand their sentiment regarding the number of options they have.

Engineered a Power BI dashboard for Zephyr Financial, transforming over 10,100 credit card transaction records into actionable insights that increased revenue growth by 28.8%, enhanced customer segmentation and enabled targeted marketing strategies, improving operational efficiency.