A data analysis project exploring consumer behavior and sales trends through EDA using Python. Includes visualizations and insights derived from retail shopping data.

A data analysis project exploring online consumer behavior and FOMO effects using EDA on survey data.

Statistical analysis of credit card purchase behavior across 1,603 consumers — testing whether social media exposure predicts dominant card selection using Chi-Square testing, demographic profiling, and platform-specific breakdowns in Excel.

Factors influencing green product purchase decisions among residents of Vinhomes Grand Park urban area

Analyze consumer preferences to segment products and guide product, pricing, and portfolio strategy using affinity-based data.

huff: Market Area Analysis in Python

Research Project

Career Foundry data analytics project to provide a client recommendations on a marketing strategy. Jupyter notebooks include cleaning and merging data along with creating new columns to offer the best understanding of consumers' interactions with products.

An interactive Excel Dashboard analyzing bike sales trends using pivot tables and slicers. Visualizes customer demographics including income , commute distance , and age brackets to drive marketing insights.

Dự án này cung cấp một nền tảng phân tích dữ liệu dựa trên thông tin nhân sinh để giúp các nhà nghiên cứu và doanh nghiệp có cái nhìn sâu sắc hơn về hành vi và xu hướng của người tiêu dùng tại Việt Nam.

Survey-based data analysis of online shopping behavior, advertisement influence, and platform trust. Data collected via Google Forms and analyzed using Power BI to uncover consumer trends, preferences, and trust drivers across e-commerce platforms.

Large-scale sentiment analysis on Amazon beauty reviews revealing psychophysical threshold effects

Dự đoán hành vi người tiêu dùng dựa trên dữ liệu lịch sử mua sắm và tương tác trực tuyến tại Việt Nam.

Proyecto de análisis del mercado de apps de citas desarrollado en Tableau. Incluye dashboards sobre comportamiento de usuarios y dinámica del mercado, junto con un análisis de sentimiento de reviews internacionales para evaluar la satisfacción de usuarios en tres apps de citas.

Effort–value dissociation: liking vs. price in consumer valuation

Experiment platform for studying how LLM-generated recommendation explanations affect consumer choice behavior

Analytical code for pulses 2021 data

Elif Parıldar | Psychology & Behavioral Data Science Portfolio Website

Survey-based A/B experiment analyzing how percentage vs. absolute discount framing affects consumer purchase intention using Welch’s t-test and regression analysis in Python.

Survey-based marketing research analyzing whether sustainability-oriented advertising increases sustainable product choice using binomial test, Welch’s t-test, correlation, and linear regression in Python.