Short-form video intelligence dashboard (Streamlit): virality scoring + engagement metrics + creator leaderboards + segment benchmarks.

Comprehensive growth marketing experimentation strategies covering modern growth hacking, testing, and optimization methodologies. Drive rapid, sustainable growth through data-driven experiments.

Applied data analytics and data science projects focused on transforming raw data into actionable insights, predictive models, and business decisions. The portfolio showcases end-to-end workflows using Python, SQL, Power BI, and statistical modelling, covering problem definition, data preparation, analysis, modelling, and stakeholder-ready insights

An end-to-end A/B testing program review: 6 experiments, 2 ships, and the decision-quality framework behind them

SMB merchant churn risk segmentation + Opportunity Score prioritization using SQL, Excel, Tableau

A data-driven A/B test analysis of 588k+ users to measure ad campaign effectiveness. Calculated a 43% Conversion Lift and validated results using Chi-Square hypothesis testing for statistical significance.

End-to-end Product Analytics portfolio with real-world projects using SQL, Python, Excel, and BI dashboards (Power BI & Tableau). Includes datasets, case studies, KPI frameworks, and decision-focused analysis.

End-to-end Growth Analytics project: Engineered a unified data layer in PostgreSQL to reconcile sales and marketing spend. Developed an interactive Power BI dashboard using advanced DAX to track Net Revenue and ROAS, identifying high-efficiency drivers and optimization opportunities.

End-to-end Data Analytics portfolio: ELT pipeline (dbt, MySQL) feeding a Streamlit app with predictive modeling and strategic growth insights.

Comprehensive startup investment analysis using Excel & Power BI | Growth trend identification | Data-driven investment insights with interactive visualizations

End-to-end ecommerce funnel, retention, LTV & revenue optimization analysis using DuckDB, SQL & Python (66M+ events)

XHS Playbook — Data-driven growth advisor for Xiaohongshu creators & merchants. Powered by 6,400+ knowledge objects distilled from XHS official courses and creator livestreams.

Synthetic SaaS funnel analysis with activation, checkout friction, and ARR impact modeling.

Strategic growth and logistics analysis of 100k+ Brazilian e-commerce orders using Python. Features retention modeling and delivery performance insights.

Analyze SEO/content performance and generate actionable insights with Python + AI.

X Growth Analytics Dashboard for Android automation, data processing, performance monitoring

Future Interns Data Science & Analytics Internship – Task 3: Marketing Funnel & Conversion Performance Analysis

Data Analyst | 5+ years in Strategic Marketing for Tier-1 brands | Python, SQL, Tableau |

Customer Strategy & Retention Marketing + Growth Analytics Portfolio — lifecycle automation, deep cohort segmentation, ROI-led finance & e-commerce retention across gamified landing pages and multi-channel comms; improving reactivation and repeat behaviour via incentive economics + performance analysis, with an agentic AI workflow reducing effort.