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platform-analysis

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bhumimehta2710 / Analyzing-Credit-Card-Purchase-Behavior

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Statistical analysis of credit card purchase behavior across 1,603 consumers — testing whether social media exposure predicts dominant card selection using Chi-Square testing, demographic profiling, and platform-specific breakdowns in Excel.

statistical-analysis data-analysis academic-project hypothesis-testing descriptive-statistics ms-excel demographic-analysis chi-square-test social-media-analysis market-analytics consumer-behavior credit-card-analysis business-research-analyst platform-analysis
  • Updated Apr 4, 2026

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